Mike DiMiele is a seasoned customer lifecycle and growth marketing leader with more than 18 years of experience turning customer insights into revenue. He has a proven track record of building and leading high-performing teams across CRM, analytics, marketing operations, affiliate marketing, paid social, loyalty, testing, and customer engagement. His focus is on data-driven optimization, AI, personalization, and creating scalable strategies that improve acquisition, retention, and lifetime value. Mike is passionate about leveraging MarTech, automation, and experimentation to better understand customer behavior and drive business growth. At Vivid Seats, he also helps shape the customer loyalty strategy, supporting Vivid Seats Rewards, a program that rewards customers on every purchase and encourages long-term engagement. Throughout his career, he has consistently delivered measurable results, from implementing enterprise marketing platforms and customer data solutions to building testing programs and lifecycle strategies that generate millions in incremental revenue. He thrives in collaborative environments, translating complex data into actionable insights that help organizations make smarter, customer-first decisions.