eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Mike DiMiele

Director, Marketing Operations and Analytics Chamberlain Group

Mike DiMiele is a seasoned digital strategist with over 15 years of experience turning insights into revenue. He's a proven leader with a track record of building and managing high-performing marketing teams across various functions, including analytics, operations, email, social, testing and more. His focus is on data-driven optimization, creating lean teams, and establishing strong digital strategies that deliver bottom-line results. Mike's passion lies in unlocking the power of data to understand customer behavior and drive growth through MarTech build outs for innovation. Throughout his career, he's consistently delivered impressive results, from implementing new email platforms that generated millions in annual revenue to standing out testing teams and process that boost conversion rates. He thrives in collaborative environments, turning complex data into actionable insights that empower teams to make strategic decisions.

Pre-Summit Day, Monday, August 12: The Future Customer Journey Summit (Retailer Only)

2:10 PM PANEL DISCUSSION: Designing The New Ideal Digital Experience

What do we really mean by the ideal digital experience? This is an ever moving target, but smart retailers continue to iterate and fine tune their experiences across all aspects of the customer journey. Hear from an all star group of retailers including Clark’s, Lowe’s, Harry’s, Chamberlain Group and Garnet Hill and expect to walk away with ideas for: 

  • Defining what it means to provide a best-in-class experience for your customers in the current environment 
  • Thinking about the total experience you are building for customers and what will truly move the needle 
  • Building uniquely differentiated experiences that truly connect with your customers based on customer data  
  • Evaluating the success of your efforts using NPS and other key metrics 
  • Capturing customer insights and continuously adjusting to changing preferences and behaviors

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda