As the Head of Growth Marketing at Rugs USA, Munan leads a team of performance and retention marketing analysts focused on creating and optimizing engagement strategies for both .com and marketplaces.
Munan’s prior experience includes a variety of marketing strategy and analytics roles at agencies like Possible, Havas and R/GA, driving business results for clients in the financial services and automotive spaces through developing robust testing and optimization programs across channels.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
As customers become more reliant on digital technology, retailers should accelerate their data strategies to build better interactions with customers. As customers interact more with data-deployed tech, especially AI-driven tech, digital experiences can feel more human, offering a higher quality experience across channels. Discover:
•Centralizing data and hiring data scientists to assess qualitative growth
•Developing and implementing a cohesive strategy for data sharing to achieve business goals
o Iterating, pivoting, and scaling customer data
• Breaking down silos to bridge the gap between marketing and IT
• Data dashboards: showcasing metrics to communicate business value to the company
Check out the incredible speaker line-up to see who will be joining Munan.
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