Munan Xue

Head of Growth Marketing
RugsUSA

As the Head of Growth Marketing at Rugs USA, Munan leads a team of performance and retention marketing analysts focused on creating and optimizing engagement strategies for both .com and marketplaces.

Munan’s prior experience includes a variety of marketing strategy and analytics roles at agencies like Possible, Havas and R/GA, driving business results for clients in the financial services and automotive spaces through developing robust testing and optimization programs across channels.

Check out the incredible speaker line-up to see who will be joining Munan.

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Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

2:45 PM eTail Conversation: Collaboration And Data Sharing To Capitalize On Future Growth

As customers become more reliant on digital technology, retailers should accelerate their data strategies to build better interactions with customers. As customers interact more with data-deployed tech, especially AI-driven tech, digital experiences can feel more human, offering a higher quality experience across channels. Discover:

•Centralizing data and hiring data scientists to assess qualitative growth

•Developing and implementing a cohesive strategy for data sharing to achieve business goals

o Iterating, pivoting, and scaling customer data

• Breaking down silos to bridge the gap between marketing and IT

• Data dashboards: showcasing metrics to communicate business value to the company

eTail Boston 2019

Munan Xue

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

2:45 PM eTail Conversation: Collaboration And Data Sharing To Capitalize On Future Growth

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