eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Parinda Muley, VP, Innovation & Business Development at Macy's
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Parinda Muley


VP, Innovation & Business Development
Macy's

Check out the incredible speaker line-up to see who will be joining Parinda.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


11:15 AM Keynote Panel Discussion: Fostering Innovation: Rethinking The Omni Organization Today

Omnichannel is not a one team initiative. For omni-organizations today, there is an order of magnitude when it comes to ensuring that innovation is successful. Teams must start with one product to test, and then increase the tests per product to ensure all is seamless. Bar none, it’s all about testing, iterating, and pivoting, as agility is core to innovation. The leading executives on this panel present:

• The eCommerce performance areas executives are looking to redefine 
• Knowing your customers’ interactions matter more than ever—how to put them at the core of experimentation
• Defining a retail hypothesis and clearly outlining the business process gap 
o Exploring new tech initiative fill this gap
• Life in the fast lane: keeping up with new tech that are furthering advancements and powering personalization
• Experimentation at scale: the milestones before launching new tech into overdrive 

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