Paul Valker

3 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: 

3 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: 

2 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: