Rachel Kwon

In a landscape of spiraling customer acquisition costs, retailers and brands are faced with many challenges that directly impact their sales goals. Hear how a diverse group of retailers are tackling rising costs through more efficient marketing strategies and walk away with ideas for: 

• Targeting your highest potential audience segments to ensure that advertising efforts are directed towards those most likely to engage and convert 
• Developing a robust content marketing strategy and improving organic visibility with less reliance on paid advertising 
• Investing in loyalty programs to retain existing customers and offering unique referral programs 
• Focusing on the most cost-effective channels based on your target audience

It’s now becoming clear that the cookie deprecation challenge might be less about targeting but more around measurement and one truth for measurement is no longer possible. In this panel hear how retailers are tackling measurement given the impending loss of cookies. 

Explore ideas for: 

• Reviewing the changes you made or must make to your campaign strategy, activation and measurements in a post cookie environment 
• Adapting your teams and working processes to take advantage of new methods of operating (ie: new data sources, new measurement approaches, etc). 
• Reconfiguring your metrics, processes and systems to support a 360 view in a cookieless world 
• Making sure that your architecture is designed to optimize data collection and measurement, privacy, etc.