Rich Pereira

SVP, Strategic Initiatives ReserveBar

ReserveBar is the e-commerce leader in premium beverage alcohol delivery, serving as a destination for today's modern, convenience-driven shopper across the United States, and Rich Pereira is the VP of Strategic Initiatives. With digital alcohol sales seeing explosive growth, Rich has led a digital commerce transformation at ReserveBar, scaling on a modern Salesforce Commerce Cloud platform, expanding the product catalog, integrating the delivery network, and providing shoppers with beverage alcohol e-commerce everywhere.