eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Sandy Gilsenan

Chief Retail & Customer Experience Officer Warby Parker

Sandy Gilsenan joined Warby Parker in 2018 as the Senior Vice President of Retail. In her role, she oversees all retail operations as well as the expansion of vision services. Prior to Warby Parker, Sandy was the SVP North America for Sweaty Betty USA, where she managed the company’s wholesale program and all U.S. store locations. Before Sweaty Betty, Sandy spent 14 years at J.Crew where her last role was Vice President of Store Operations for J.Crew Retail, J.Crew Factory, and Madewell; before that she was the Regional Vice President for J.Crew Northeast and Canada. Born and raised in San Francisco, she attended San Francisco State University and studied English. During college, Sandy started her retail career at The Gap. Over her five years at Gap Inc., she held multiple store and corporate operations roles for both Banana Republic and Old Navy before moving to J.Crew.

Main Day One: Tuesday, August 13, 2024

9:15 AM Keynote Fireside Chat: The Evolving Customer Experience: How Brands Can Use an Omnichannel Strategy to Meet Shoppers Where They Are

While a seamless DTC experience is essential for many companies, it's clear that shoppers more and more are turning to omnichannel experiences to interact with their favorite brands. Hear about the importance of having both a strong digital and brick and mortar retail strategy and how to understand consumer behaviors and the changing retail landscape. Sandy will: 

  • Share insights into Warby Parker’s extensive retail expansion and the strategy behind it 
  • Discuss how and why the retail landscape has evolved in recent years, and the shift in shopper behaviors that require brands to have a holistic, omnichannel experience 
  • How brands can scale and implement retail growth with their brand mission in mind

Check out the incredible speaker line-up to see who will be joining Sandy.

Download The Latest Agenda