Scaling a brand profitably demands more than revenue growth—it requires strategic alignment of operations, customer-centricity, and innovation to outpace costs. Companies that master this balance achieve 20-30% higher profit margins by prioritizing scalable infrastructure, automation, and market diversification. This fireside chat will dissect frameworks for expanding brand reach while maintaining financial discipline, from leveraging AI-driven insights to optimizing cross-functional workflows that drive sustainable, high-margin growth. Expect to hear how Brett Bone and the team at Simple Modern are:

• Developing scalable marketing campaigns targeting new customer segments
• Implementing efficient inventory management systems to support growth
• Leveraging data analytics to forecast demand and optimize supply chains
• Expanding distribution channels strategically to maximize market reach and profitability

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:

• Developing a streamlined content creation process to produce high-quality material efficiently.
• Leveraging data-driven insights to tailor content that resonates with target audiences.
• Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
• Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas

• Leveraging first-party data to create targeted advertising opportunities
• Developing a clear monetization strategy that outlines pricing models and value propositions
• Ensuring seamless integration of advertising solutions across digital channels,
• Implementing robust measurement tools to track ad performance and ROI