Stacey Howe

Today’s consumers keep sustainability in mind while they shop, so much so that they are fueling a growing resale market. The circular economy is here, and brands have an opportunity to become an important part of it. Hear how this diverse group or retailers are getting involved in retail and walk away with ideas around: 

• Defining your goals around pursuing getting involved in the circular economy  
• Understanding how this market works and who the major players are  
• Determining if pre-owned or rental is the right fit for your brand 
• Review why this trend is hitting a chord with Consumers 
• Measuring success and preparing for potential roadblocks internally and externally  
• Reviewing the different types of models from rental to resale to decide what is best for your company and customers. 
• Discuss innovation and how to grow in circularity

Engaging audiences at every step of their journey is critical to continued loyalty. Hear how Cotopaxi, Kendra Scott and others are rolling out unique and creative content from the awareness stage to conversion and everything in between. 

Discuss ideas for: 

• Exploring the distinct stages of the marketing funnel, from awareness to conversion, and gain insights into tailoring content strategies that resonates with audiences at each stage 
• Examining the role of persuasive calls-to-action, interactive elements, and user experience to drive conversions  
• Reviewing KPIs and analytics tools to measure the effectiveness of content at each funnel stage