Stuart Hogue | eTail Boston

Stuart Hogue

SVP, US Consumer Lands' End

Stuart Hogue is the Senior Vice President, US Consumer. In this role, Hogue oversees Lands' End's Digital Commerce, Digital Product, Retail Partnerships, Customer Analytics and Customer Care teams. Hogue has more than 20 years in the industry, with expertise focused on the consumer experience, omni-channel retail and sales. He has a track record of driving transformation and digital commerce acceleration, balancing strategic leadership with the operational discipline to deliver results and bringing a strong passion for consumer-first innovation. Prior to Lands’ End, he served as a Senior Advisor to McKinsey & Company, supporting clients with digital, omni-channel retail, and marketing transformation initiatives. Prior to McKinsey & Company, Hogue spent 15 years at Nike in progressive leadership roles where he was at the center of Nike’s digital and retail strategic shifts to accelerate digital commerce and its direct relationship with consumers while forging new strategic partnerships with digital platforms. Hogue received his Bachelor’s degree from Washington and Lee University and his MBA from New York University’s Stern School of Business.

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

10:50 AM Customer Journey: Panel Discussion: Finding the Sweet Spot: Juggling D2C, Wholesale and Marketplaces for Maximum Impact

In today’s fragmented retail landscape, brands must strategically navigate D2C, wholesale, and marketplaces to unlock growth without compromising customer experience or operational efficiency. While D2C offers direct relationships and data-driven insights, wholesale provides scale and credibility, and marketplaces expand reach—but balancing these channels requires careful alignment of pricing, inventory, and brand identity. Listen in on this panel discussion to hear more about: 

  • Developing a cohesive strategy that leverages both D2C and marketplace channels to maximize brand reach and customer engagement
  • Monitoring pricing and inventory across platforms to maintain consistency and avoid channel conflict
  • Utilizing customer data from both channels to inform marketing strategies and enhance personalization efforts
  • Assessing performance metrics regularly to optimize resource allocation and improve overall sales effectiveness

Check out the incredible speaker line-up to see who will be joining Stuart.

Download The Latest Agenda