Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase

Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.

Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.

Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity

Table 2: Performance Doesn't Lie - But Your Pixels Might

Think your tracking is tight? Think again. Most DTC brands we meet are flying blind — double-counting, misfiring, or missing key conversion data altogether. At this roundtable, we’re pulling back the curtain on the hidden pitfalls of attribution, pixel chaos, and tracking gaps that could be costing you scale. It’s not about blame — just clarity. Bring your questions, horror stories, and curiosity. We’ll trade insights and leave with sharper strategies (and maybe a few surprises).

Moderator: Bryan Chase, Client Services Director, My Biz Niche

Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content

As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.

LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.

In this session, we’ll explore how your your brand community can become a powerful source of content that:

• Keeps your PDPs relevant and discoverable in AI Overviews,
• Reflects real use cases and buyer questions,
• And builds trust at key decision points

We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.

Moderator: Jutta Stienen, VP Marketing, GUURU Solutions & Tonio Meier, CEO & Co-founder, GUURU Solutions

Table 4: Topic: TBD

Moderator: Sidd Motwani, CEO, Malachyte

Table 5: Topic: Incrementality Testing + MMM - Best Practices for Modern Marketing Measurement

Discussion and learnings on how leading retail and eCommerce brands are moving beyond touch-based attribution to Causal AI-powered measurement integrating testing and MMM to identify new revenue opportunities and reduce wasted ad spend.

Moderator: Deepak Sunil, Lead Product Manager, Lifesight Software & Sunil Bhagwan, Head of Global Sales, Lifesight

Table 6: Topic: Maximizing Google Ads Revenue: Insider Strategies from Industry Leaders 

Join Ingvar Kraatz, COO of Bidnamic, and Sunil Gowda, CEO of Garmentory, as they share insights from Sunil’s experience as a retailer using Bidnamic’s strategies, along with success stories from Bidnamic’s portfolio of eCommerce brands. Learn how these approaches have helped fast-growing retailers boost their Google Ads revenue.

Moderator: Ingvar Kraatz, COO, Bidnamic

Retailer Moderator: Sunil Gowda, CEO, Garmentory

Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase

Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.

Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.

Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity

Table 2: Performance Doesn't Lie - But Your Pixels Might

Think your tracking is tight? Think again. Most DTC brands we meet are flying blind — double-counting, misfiring, or missing key conversion data altogether. At this roundtable, we’re pulling back the curtain on the hidden pitfalls of attribution, pixel chaos, and tracking gaps that could be costing you scale. It’s not about blame — just clarity. Bring your questions, horror stories, and curiosity. We’ll trade insights and leave with sharper strategies (and maybe a few surprises).

Moderator: Bryan Chase, Client Services Director, My Biz Niche

Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content

As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.

LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.

In this session, we’ll explore how your your brand community can become a powerful source of content that:

• Keeps your PDPs relevant and discoverable in AI Overviews,
• Reflects real use cases and buyer questions,
• And builds trust at key decision points

We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.

Moderator: Jutta Stienen, VP Marketing, GUURU Solutions & Tonio Meier, CEO & Co-founder, GUURU Solutions

Table 4: Topic: TBD

Moderator: Sidd Motwani, CEO, Malachyte

Table 5: Topic: Incrementality Testing + MMM - Best Practices for Modern Marketing Measurement

Discussion and learnings on how leading retail and eCommerce brands are moving beyond touch-based attribution to Causal AI-powered measurement integrating testing and MMM to identify new revenue opportunities and reduce wasted ad spend.

Moderator: Deepak Sunil, Lead Product Manager, Lifesight Software & Sunil Bhagwan, Head of Global Sales, Lifesight

Table 6: Topic: Maximizing Google Ads Revenue: Insider Strategies from Industry Leaders 

Join Ingvar Kraatz, COO of Bidnamic, and Sunil Gowda, CEO of Garmentory, as they share insights from Sunil’s experience as a retailer using Bidnamic’s strategies, along with success stories from Bidnamic’s portfolio of eCommerce brands. Learn how these approaches have helped fast-growing retailers boost their Google Ads revenue.

Moderator: Ingvar Kraatz, COO, Bidnamic

Retailer Moderator: Sunil Gowda, CEO, Garmentory

Stop playing guesses trying to decode the customer journeys. Learn to measure the true incremental impact & contribution of every channel, from top-to-bottom of the funnel. We'll dive into advanced measurement techniques, such as geo-based incremental testing, causal MMM, and causal attribution, to make better marketing investment decisions with predictable outcomes in the privacy-first world. The session will be followed by a customer success story and a Q&A.