Ted Silverman

D2C Marketing and Analytics Mattel

Ted likes to say he lives at the intersection of marketing, data and technology. In his current role at Mattel, he leads full-funnel marketing – Performance, CRM and Loyalty – as well as Data & Analytics teams for the Ecommerce & DTC divisions of Mattel and American Girl. He also is the business lead for the MarTech stack at Mattel. In this role, he and his team are building businesses from the ground up, establishing new revenue streams for Mattel while bringing powerful experiences to adults throughout the US and globally. Prior to Mattel, Ted worked at agencies, consulting firms and client-side companies, all in the pursuit of driving business growth using data and best-in-class marketing strategies. In addition to advisory roles at companies like Epsilon and Iris Worldwide (formerly 89 Degrees), his work with brands like Petco, Kelloggs, The Container Store, Staples, MoneyGram, Kraft, Rue Gilt Groupe, WWE and IKEA includes consumer strategy, integrated marketing planning and execution, CRM optimization, loyalty program design and growth, market research, and customer service and community management. At the heart of everything, though, is his love of data and technology innovation, and by bringing together the art and science of marketing and loyalty, he has made – and continues to make – major impact on brand success.