Ujjwal Dhoot

CMO DXL Brands

Ujjwal is a DTC, eCommerce and Retail expert obsessed with influencing the optimal customer journey and has spent building engaging customer centric organizations and platforms for over a decade. Having successfully compounded eCommerce business trajectories and managed $10’s of millions in annual marketing budgets multiple times, he strives to keep building fast-growing marketing and product driven organizations. From when a customer first experiences a brand to managing and extending lifecycle, he loves to emphasize the need to change and measure customer behaviors to increase customer lifetime value. He has diverse experience in aspects of direct & digital marketing, retail, eCommerce, business development & advanced analytics. He is currently Chief Marketing Officer at DXL Group (NASDAQ: DXLG), the leading retailer of men’s Big + Tall apparel in the United States. In his role, Dhoot drives all aspects of DXL's brand positioning, performance marketing, creative strategy and all elements of lifecycle marketing across the DXL.com business, DXL’s mobile app and across its more than 250 stores, leading digitally to focus on the changing consumer and DXL’s future road for greater growth. He was previously Chief Marketing and Product Officer at Health E-Commerce (FSAStore), a hyper growth eCommerce company that was acquired by Beecken Petty O’Keefe & Company. Prior to this, he was VP Marketing & eCommerce at Charming Charlie, an Omni-channel retailer with over 350 stores. Here he oversaw the overall marketing and eCommerce strategy including Digital, CRM, Customer Insight, eCommerce and PR functions. Ujjwal has also held marketing leadership roles at 20x200, an online retailer for limited edition art and at PetCareRx.com, a fast-growing omni-channel retailer for pet medications. In his many roles, he has managed the entire brand, direct and digital marketing driven P&L’s, along with product, business development and customer insight functions. Ujjwal completed his MBA in Marketing from Syracuse University in New York, and lives in Boston with his wife and son. When he’s not working (remotely), he spends his time exploring the great outdoors.