Victor Lee is responsible for leading all marketing, communications, commercialization, media,product development and consumer insights at RXBAR (a Kellogg company). In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids, RX Nut Butter, RX Oats as well as the development of new product and category innovations under the RX and Insurgent brand. His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.
Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Power Rangers and others. There he helped develop and transform the company to a digital first entertainment and story driven business creating one of the industry’s largest YouTube presence, launching Hasbro’s first ever global web-based animation series for Transformers and creating a fan-first marketing approach for brands like Marvel and Star Wars.
Check out the incredible speaker line-up to see who will be joining Victor.