Victor Lee

CMO RXBAR

Victor is the CMO of RXBAR responsible for leading all marketing and product development for the entire organization (a Kellogg's company).  His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.  Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play-Doh, Power Rangers and others.  There he helped transform the company to a digital first entertainment and story driven business creating one of the industry's largest YouTube presence, launching Hasbro's first ever global web-based animation series.  Prior to Hasbro, he was SVP Marketing at Digitas and led the relationship for brands such as, Goodyear, Buick, GMC, Harley-Davidson among others.