August 19 - 22, 2019
The Sheraton, Boston
Transform CONTENT Summit - Monday, August 19th, 2019
Monday, August 19th, 2019
In the fast-paced, digital world we live in, people are looking for meaningful, offline ways to connect with those close to them. Lovepop, creator of beautiful laser cut and handcrafted pop-up cards, has cracked the code on achieving that underlying human need to connect by creating a unique experience focused on the relationship between giver and receiver. While the card industry as a whole may be challenged, the sentiment behind it is as necessary as ever.
The discussion will address:
● What it means to reinvent the social expressions industry.
● The growing desire for personalization.
● The importance of building meaningful, thoughtful customer experiences.