AcuityAds (Past Sponsor)

AcuityAds is the leading decision science technology platform for performance advertising (branding & customer acquisition) through digital (addressable) channels. Advertisers use the platform to access propensity-scored audience, and cross-screen insights on performance against industry-wide benchmarks on Share of Voice, Share of Attention™ and return on advertising spend. The company has a proven track-record of delivering YOY improvement in performance (brand effectiveness and conversion metrics) for advertisers due to its unique Journey-Compression algorithm. The algorithm uses Artificial Intelligence to seek the shortest path to KPI improvement by testing combinations of devices, creative formats, publishers, and media pricing options in real-time. AcuityAds is headquartered in Toronto with offices across the Americas and Europe. For more information, visit AcuityAds.com.