Goodbye channels, hello precision advertising. Advertising in siloed channels, especially for brand awareness and demand gen, is dead. Now, the best marketers are directly reaching only their hyper-targeted buyer personas with unforgettable ad experiences that integrate all ad types. Most importantly, it is all completely measurable, so you can prove revenue impact with true multivariate testing across your marketing mix. Precision advertising is full-funnel, cross-channel, measurable advertising. Agility is precision advertising.