August 06 - 09, 2018
The Sheraton, Boston
cClearly built the first audience targeting platform for paid search, allowing retailers to tailor and optimize their text ads and shopping ads based on thousands of different audience segments, resulting in an average 30% increase in revenues and return on ad spend! Unlike retargeting solutions, which allow you to only target consumers that interacted with your brand previously, cClearly’s platform allows you to use thousands of audience targeting data points to target new customers while they are searching for relevant products on any major search engines. This unique audience targeting capability is based on an artificial intelligence engine that uses cClearly’s database of over 5000 proprietary datapoints and the retailer’s past paid search performance to calculate and predict the value of each customer to bid different for each audience segment.