Drop is a free rewards program bringing value to over 5M members by empowering their everyday shopping, with the goal of becoming the most personalized rewards platform in the world. At the intersection of e-commerce and fintech, Drop is the most effective end-to-end platform that enables brands, merchants and investors to influence and understand Millennial and Gen Z behavior by marrying insights with real-time, first-part data. Backed by meaningful consumer insights drawn from a 360-degree view of total wallet spend, Drop’s tools help businesses acquire customers, drive incremental spend, understand sentiment, and improve targeting.