Liftlab is the premier AI-powered marketing analytics software provider that optimizes marketing spending and revenue forecasting for peak efficiency, growth, and profitability. The LiftLab Marketing Effectiveness Platform uniquely combines an Agile Mix Model, specialized media experimentation, and a rich Forecasting Dashboard, offering brands and agencies more accurate, precise, and near real-time insights into growth-profitability dynamics. Unlike experimentation or model-only vendors, LiftLab delivers rapid-fire insights on seasonal fluctuations, promotional impacts, and new product launches based on past performance. Backed by decades of marketing analytics and data science expertise, our seasoned team empowers industry leaders like Birkenstock, Cinemark, Pandora, Sephora, Skims, Thrive Market, and more, enabling strategic decisions that drive their success.