Lob is a software platform that allows companies to use direct mail as a part of omnichannel communications across the customer lifecycle. Lob takes the traditional, largely manual, process of proofing, printing, and mailing, and turns it into an automated service that integrates with CRM, marketing automation, and data tools. Using Lob, companies can use direct mail in the same way that they use digital channels. They can trigger direct mail based on customer behavior or milestones, deeply personalize each piece of mail, and have full visibility into mail production and delivery for experimentation and attribution.