August 11 - 14, 2025
Sheraton Boston, MA
Built by experts committed to making media measurement accessible, affordable, and effective for every brand, M^2 (M-Squared) is the only marketplace for advanced attribution education and services. By bringing together top minds and methodologies from across the industry, M^2 enables brands to identify the unique combination of training, content, and solutions they need - all in one place. Through the M^2 marketplace, marketers and executives can engage with a community of attribution experts and peers, access exclusive, unbiased content and masterclass-level training, and deploy bite-sized attribution projects designed just for them.