Precima is a global retail strategy and analytics company that provides tailored, data-driven cloud-based solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, personalized marketing, category and shopper insights, and supplier collaboration. Precima's head office is located in Toronto with global offices in Den Bosch, The Netherlands; Chicago and the Boston area, USA; and London, UK. www.precima.com.