True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions anonymous shoppers, True Fit maps the detailed style, fit, size and other technical attributes from clothes and shoes to the style preferences and buying behaviors of millions of individual shoppers.

True Fit has raised $100M from top-tier venture capitalists to organize the world’s footwear & apparel data into the Fashion Genome, and to unlock digital growth in the otherwise constrained $2 trillion footwear and apparel industry. The True Personalization Platform is strategically leveraged by 250 global retail sites, representing 17,000 brands and over 100M registered users. The Fashion Genome, powered by the True Personalization Platform, allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter.