Upside is a retail technology company that helps brick-and-mortar retailers identify and reach new customers (or lapsed customers) where and when they are making everyday spending decisions. Upside personalizes cashback promotions at a 1:1 basis to motivate consumers to shop with our retail partners versus their competitors, thus collapsing demand and driving proven profitable transactions. Many other brands use the Upside Partner Platform to power their own app experiences, leaning on Upside’s proven methodology to help shoppers and businesses do better.