Andie presents swimwear in a way that makes sense to the modern consumer. Debunking the myth that swim is a seasonal category, Andie has created a brand that consumers turn to time and time again for their year-round vacation and travel needs. By launching with a DTC model - Andie has shattered the stigma surrounding swim’s seasonality, creating an engaging online platform that allows them to connect with their consumers on a consistent basis. On the marketing front, Melanie can speak to how her background has impacted Andie’s exploration of a diverse range of channels - and why the brand recently chose to expand beyond digital marketing into their first ever OOH campaign. On the growth front, this December Andie raised $6.7M in their series A Fundraise - further establishing the growth and credibility of the DTC swimwear space.
Check out the incredible speaker line-up to see who will be joining Melanie.
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