Nicole Kellner

Director, Marketing & eCommerce State Bags

Nicole is the Director of Marketing & Ecommerce at STATE Bags, the family bag brand that’s on a mission to support American families in need in the ways they need it most. In her role, she leads ecommerce and marketing strategy with a direct focus on lifecycle marketing, spearheading the management of the email program, website product management, and CRO initiatives. With a keen eye for enhancing customer experiences, Nicole plays a pivotal role in driving brand engagement and loyalty.

A graduate of The Ohio State University with a bachelor's degree, Nicole combines her academic background with hands-on industry experience to drive impactful marketing strategies at STATE. Her dedication to fostering lasting relationships with customers underscores her commitment to the brand's mission and values.

Main Day Two: Wednesday, August 14, 2024

5:00 PM Retailer Only Hang Outs

Potential Topics):

Pick A Table, Bring Your Challenges, Get Solutions (And A Drink!)

Table 1: Topic Pending

Host: Vab Dwivedi, VP, eCommerce, Yeti

Table 2: Turning Customers into Advocates

Host: Nicole Kellner, STATE Bags

Table 3: Navigating Your Retail Career Path

Host: Paige McCloud, Marketing Manager, Victoria’s Secret

Table 4: Topic Pending

Host:

Table 5: Doing More With Less: Creating Operational Efficiencies With Your Tech Stack

Host: Ashley Serotta, Senior Director, Global IT & eCommerce, Revlon

Table 6: Website Redesign: The People, The Process, The Results

Host:

Other topics:

Retargeting: Where Does It Now Fit In The Funnel?

The Benefits of Customer Reviews: Marketing Your Consumers’ Voice And Building Communities

Navigating Your Retail Career Path

Tips and Tricks for Selling on Marketplaces

SMS Vs. RCS: Mobile Messaging Strategies To Try

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda