eTail Boston 2021 Blog » eTail Boston Keynote Series

6 Digital Strategies by Chico's Shelagh Stoneham

In this chapter of the eTail Boston keynote series, Chico's Senior Marketing VP, Shelagh Stoneham introduces six key digital strategies for retailers.

How to Engage Online Shoppers in a Mobile-First World with Text Messaging

In this chapter of the eTail Boston keynote series, Teleflora's Senior Director of eCommerce Marketing, David Lorango shares his strategies on text engagement.

How to Take Advantage of Connected Consumers (And Enable Connected Commerce)

In this chapter of the eTail Boston keynote series, executives from IKEA, Wearit, Shoptype, and Logicbroker discuss how retailers can enable connected commerce.

What's the Digital Marketing Formula?

In this chapter of the eTail Boston keynote series, J Jill Inc.'s Brian Beitler shares his formula for successful digital marketing for retailers.

How Dollar Shave Club Drives Adoption By Solving User Problems

In this chapter of the eTail West keynote series, Alan Wizemann, CDO of Dollar Shave Club, draws on his experience with three major retailers – Target, Lululemon Athletica, and DSC – to discuss how retailers can solve customer problems with solutions that promote both brand engagement and technology adoption.

How Home Depot is Upgrading Their Customer Experience Strategy & More...

In this chapter of the eTail West keynote series: Igor Cherny, Home Depot's VP of Online, Marketing, & Merchandising Technology discusses various issues and challenges that Home Depot has faced in recent years, and the innovative actions the company has taken to address them.

How To Humanize Your Retail Brand

In this chapter of the eTail West keynote series, a panel of retail industry experts from Dollar Shave Club, LVMH, Boot Barn, and BazaarVoice share their views on how to humanize your brand - and how to make that humanization a sustainable part of corporate culture

How Harry & David Shares Their Experience & Connects With Customers

In this chapter of the eTail West keynote series: Michelle Farabaugh, Harry & David's CMO, emphasizes the importance of sharing your brand experience - not just in a social media sense, but more broadly, and at a more personal level.