eTail Blog & Articles » eTail Boston Keynote Series
At eTail, we love giving away plenty of free content, so you can always keep up with the latest developments in retail eCommerce. Below we have a few of our most popular articles and case studies.
In this chapter of the eTail Boston keynote series, Chico's Senior Marketing VP, Shelagh Stoneham introduces six key digital strategies for retailers.
In this chapter of the eTail Boston keynote series, Teleflora's Senior Director of eCommerce Marketing, David Lorango shares his strategies on text engagement.
In this chapter of the eTail Boston keynote series, executives from IKEA, Wearit, Shoptype, and Logicbroker discuss how retailers can enable connected commerce.
In this chapter of the eTail West keynote series, Alan Wizemann, CDO of Dollar Shave Club, draws on his experience with three major retailers – Target, Lululemon Athletica, and DSC – to discuss how retailers can solve customer problems with solutions that promote both brand engagement and technology adoption.
In this chapter of the eTail West keynote series: Igor Cherny, Home Depot's VP of Online, Marketing, & Merchandising Technology discusses various issues and challenges that Home Depot has faced in recent years, and the innovative actions the company has taken to address them.
In this chapter of the eTail West keynote series, a panel of retail industry experts from Dollar Shave Club, LVMH, Boot Barn, and BazaarVoice share their views on how to humanize your brand - and how to make that humanization a sustainable part of corporate culture
In this chapter of the eTail West keynote series: Michelle Farabaugh, Harry & David's CMO, emphasizes the importance of sharing your brand experience - not just in a social media sense, but more broadly, and at a more personal level.