eTail Boston 2021 Blog » Technology Blog Posts

Here's How Le Tote Created its First Influencer Collection Using Customer Data

For Le Tote, servicing customers with extreme personalization has led to retention rates of 94% and year-over-year growth of 500%.

Here's How Vistaprint is Using Online Resources to Help Small Businesses Grow

A small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards.

Wayfair Adds Augmented/Virtual Reality to Help Find the Best Furniture

The mixed reality Wayfair Spaces app helps to take lot of the guesswork out of furniture buying and gives consumers the confidence they need to make better purchasing decisions.

Target’s Omnichannel Two-App Tactic

As strategies go, you don’t get much more (ahem) targeted than Target's omnichannel two-app tactic

How To Drive ROI and Revenue from Your Mobile Marketing

Here’s how you can drive action from your customers and better achieve measurable results through your mobile marketing efforts.

Walgreens Omnichannel Prescription For Success

The Walgreens omnichannel approach is quite clearly at the very top of its game.

Tracking The Evolution Of CVS Caremark’s Mobile Successes

Let’s take a closer look at the evolution of CVS mobile customer solutions.

The Heroic Rise Of Best Buy’s Omnichannel Customer-Centricity Model

Focusing on the customer experience, Best Buy was able to grow its domestic online revenue by 13% overall.

How Home Depot Nails Omnichannel Supply Chain Fulfillment

Home Depot has restructured its whole supply network in order to integrate the experiences of in-store and online commerce.

How Sam's Club Uses Technology to Deliver Multi-Channel Customer Experiences

From Scan and Go to endless aisles, to the revamped Club Pick-Up, Sam’s Club is working hard at the customer experience across all touchpoints.

Here's How Le Tote Uses Data to Deliver Personalized Fashion-Rental Experiences

This highly-personalized business model has some highly-powered technology behind it.

Kroger’s Customer Science Division Will Put Omnichannel In the Express Lane

A weapon in Kroger’s expanding arsenal is the company’s customer analytics and insight division – named 84.51°

Lessons Learned From Starbucks On Experimenting With Mobile Marketing At Retail

Starbucks has considered the desires of their customers by researching their buying habits and developing a strategy to cater to their customer’s wants and needs.

Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth

The luxury industry is facing many unique challenges in the digital age. As millennials move into their prime earning years, they form the generation that will contribute the most (130%) to the luxury market's growth over the next six years. Appealing to this increasingly important cohort requires a big rethink of traditional marketing strategies.

How to Convince Your Leadership Digital Transformation is Worthy of Investment

As tech-savvy millennials are accounting for more and more luxury sales, investing in technology and digital customer experiences is just as important for luxury brands as it is anyone else. You know this - but how do you go about convincing your leadership that digital transformation is worthy of investment?

How Tiffany & Co. Built a Diamond Digital Marketing Strategy

When it comes to digital marketing – and indeed to Tiffany’s business model – it’s engagement that counts.

How Cosabella Is Using AI to Boost Sales with Email

Cosabella's new emails strategy has shown incredible result implementing AI to send customized emails.

CarMax's New Omnichannel Shopping Experience

CarMax is revolutionizing the industry yet again and is blazing ahead with a bold new omnichannel strategy that empowers customers to buy cars and trucks on their terms.

Wayfair Adds Augmented/Virtual Reality to Help Find the Best Furniture

The mixed reality Wayfair Spaces app helps to take lot of the guesswork out of furniture buying and gives consumers the confidence they need to make better purchasing decisions.

Walmart's New VR Training Strategy For In-Store Associates

Ultimately, the new VR training initiative from Walmart Academy is all about driving customer experience.

Here's How Sally Beauty Leverages Analytics to Better Target Customers

Remaining relevant is more than simply maintaining a presence and an extensive product inventory.

Here's How 1-800-Flowers Leverages AI to Streamline the Customer Journey

There is some great technology at play on that streamlines the experience for customers and artificial intelligence is leading the way.

Here’s How Panera Bread Made the Omnichannel Shift with Panera 2.0

Panera Bread’s transformation from a restaurant-only chain into a digitally-powered omnichannel business is what’s putting the company on such a strong growth trajectory.

Here's How David's Bridal Leverages Pinterest for Organic Growth

David's Bridal has seen incredible organic engagement since the Pinterest campaign kicked off.

How Dunkin Donuts Stays Competitive with Mobile Ordering and Personalized Messaging

Mobile-to-store ordering is just the first step of a larger strategy to improve the brand’s online-offline selling capabilities.