eTail Blog & Articles » Innovation Blog Posts
At eTail, we love giving away plenty of free content, so you can always keep up with the latest developments in retail eCommerce. Below we have a few of our most popular articles and case studies.
Here’s How Wander Beauty is Keeping Spirits High During the Coronavirus Pandemic
One of the first beauty brands to acknowledge the crisis on social, Wander Beauty should be proud for how they used the platform to prioritize people over profits.
Here's How Coca-Cola Used Personalization and Social Media to Succeed at Ecommerce
Brands the world over are discovering that to succeed at ecommerce — or any form of commerce — one needs to find ways to connect with one's audience.
Companies Hoping to Make a Positive Social Impact Should Follow Etsy's Example
Does Etsy need to choose between having values or providing shareholder value?
Here's How Crocs Went from Substance to Style by Embracing its Image
By embracing its kooky nature and actively seeking partnerships with celebrities and brands which fit with their style, Crocs has been winning left and right.
Walgreens Invests Big in Personalization
Personalization is going to continue to be incredibly important for Walgreens and customers will soon expect these kinds of experiences from all retail brands.
Wayfair Is Using Artificial Intelligence and Augmented Reality to Become an Ecommerce Challenger
Data, AI, and augmented reality are powerful tools in the eCommerce playbook. It’s great to see brands such as Wayfair utilizing them to such great effect.
Staples Has Evolved into an Essential Digital Partner for Businesses
For Staples it all starts with the support network
Here’s How The Home Depot Became an Omnichannel Titan
As one of the nation’s most recognizable brands, The Home Depot has been investing heavily in omnichannel experiences and is now starting to see the results.
Burt’s Bees and National Geographic Leveraged Social Media to Fight Climate Change
For Burt's Bees, it all started with an imaginative partnership with the most recognizable nature photography brand in the world
Here’s How ButcherBox Is Fighting Fraud Throughout Its Subscription Business
Butcher Box has been making serious waves in the subscription business and has also been devoting itself to fighting fraud in the sector.
Here’s How Tortuga Sells Physical Products Remotely
While a 100% remote business model might not seem like the best fit for a retail brand, Tortuga makes it work to its advantage with a solid strategy.
Here’s How Rent the Runway is Attracting Fashion Conscious Millennials
Rent the Runway has figured out how to do some good while remaining attractive to the lucrative millennial demographic
Here's How Le Tote Created its First Influencer Collection Using Customer Data
For Le Tote, servicing customers with extreme personalization has led to retention rates of 94% and year-over-year growth of 500%.
The New Rules of Holiday Readiness
This report features key insights and data from 167 retailers as they prepare for Q4 2018. We’ve tapped leaders from the best brands in the business—Ralph Lauren, Best Buy, ACE Hardware, and more— for their insights on the most important new approaches for holiday retail success.
Amazon's Social Media Marketing Strategy To Inspire Buyers
Amazon has been able to drive more sales with social media than any other online merchant. Here's how it's done.
Here's How Vistaprint is Using Online Resources to Help Small Businesses Grow
A small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards.
Here's How Scholastic is Working with the National Dropout Prevention Center to Help Remove Barriers to Learning
Nationwide school districts have found a growing need to remove several barriers to learning for K-12 students, and Scholastic is teaming up with the National Dropout Prevention Center in an attempt to achieve just that.
Here's How Evine Live Inc. is Getting Inventive with Its New Innovation Focused Programming
One may assume the television shopping industry would be losing ground to online platforms such as eBay. However, with its new program idea, Evine Live Inc. is putting innovative ideas in the spotlight.
Here's How Framebridge has Hit the Bullseye by Setting Its Sights on Smart Partnerships
Teaming up with established and well-known brands can provide a great route for an innovative startup to get its message out there, and Framebridge's partnership with Target is helping the company continue its upwards trajectory.
Here's How Sugarfina is Going from Clicks to Bricks with help from Its Playful Digital Marketing Strategy
Moving an online business from the digital space into the brick and mortar arena can make for a bit of a culture shock. However, with a great marketing strategy, Sugarfina has made the transition as sweet as possible.
Here's How Rakuten Kobo Inc.'s New Strategic Alliance with Walmart Is Delivering Groceries in Japan, and eBooks in the US
Fans of eBook reader services can often lament the fact that there's no way to connect their electronic books to their collections of physical page-turners. However, with its latest acquisition, Rakuten Kobo is helping its customers achieve just that.
Here's How Subway is Revolutionizing Its Loyalty Scheme
In combining its online ordering service with the powerful technology and market penetration Facebook Messenger enjoys, Subway is making sure as many of its customers as possible can savor their favorite sandwiches in a more convenient manner.
Here's How Wayfair's Chief Architect is Building on the Company's Technology-Focused Reputation
Artificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward.
M.Gemi's Showroom Retail Strategy
The flagship store in New York’s SoHo neighborhood has been designed to give M.Gemi customers a whole new experience on their path to purchase.
How Wayfair Is Preparing for a VR Ecommerce Future
Some retailers are hedging their bets that VR is simply bound to take off, and are experimenting with the technology now before it becomes mainstream.
Is Macy's Guiding The Future of Retail?
One department store that’s carrying the flame for the omnichannel customer is Macy's.
The Power Of Target’s Order Fulfillment Strategy
Here's how Target's ecommerce order fulfillment strategy is making waves.
Is Rite Aid The Beacon Of Modern In Store Retail?
Rite Aid has created a balance between simply selling more products and improving the whole in-store shopping experience
5 Key Trends Shaping the Luxury Industry
The 16th edition of Bain & Company's 'Luxury Goods Worldwide Market Study' found that the global luxury market is estimated to have grown to almost EUR1.2 trillion (USD 1.4 trillion) in 2017 - a 5% increase over the previous year. This is promising news for the luxury industry - let's take a look at five key trends that are shaping the market.
What Is Luxury? Understanding the Changing Consumer Mindset Of Luxury Brands
What makes a brand a "luxury" brand? Is it the quality of the materials? The design? The price tag? Yes, yes, and yes - but if these were the only criteria, everything from smartphones to well-made running shoes would be considered luxury items.
5 Key Challenges Facing Retailers Today – And How to Solve Them
With the right know-how and tools, retailers can come up with new and innovative ways to keep shoppers coming back for more
How XOJET is Taking the Digitization of Private Aviation to New Heights
Can XOJET transform the private charter flight industry to create an "Uber for the airways"?
How Sotheby's Is Adapting to the Digital Age with Online Art Auctions
Luxury Shoppers are moving online to fulfill their shopping needs, and in response, the market is gradually trying to adapt.
Customers Won't Bother with a Not-So-Omnichannel Experience
Examples of truly great omnichannel moments for customers are not as prevalent as you might think.
On a Higher PIRCH: Customer Experience To Look Up To
Rather than being simply a gimmick, the practically peerless in-store experience provided by PIRCH has actually been created with pragmatism.
How to Decide Whether Your Web-Only Brand Should Open a Retail Store
The key factors that your web-only business should take into consideration prior to launching physical locations of your own.
Here's How thredUp Is Leading the Charge when it comes to Recommerce
ThredUp is creating a real network of data and people around its recommerce strategy. This is helping it to not only promote the brand and make its products attractive.
TripAdvisor Is Rebranding As A Travel Social Media Platform
TripAdvisor now wants to rebrand as a social media platform and offer its visitors a range of new features, including friend-adding, targeted content, videos, photos, and articles, as well as recommendations and guides from friends and family.
Macy's eCommerce Strategy: AR/VR Tech + Vendor Direct Program
Department store Macy's isn't just banking on one ecommerce innovation to compete with Amazon, but is adopting a more comprehensive omnichannel approach.
Reebok's Marketing Strategy For Millenials & GenZ
Reebok's digital marketing has focused on the sport aspect of its offering - hammering home messages about toughness, determination, and discipline. However, this approach hasn't been resonating with the brand's younger audiences, and so a change of tact was required.
The Honest Company Has a Best-in-Class Digital Marketing Strategy
Brands can learn a lot from The Honest Company when it comes to creating an identity aligned with responsibility and ethical behavior. As time goes on, the need for brands to be seen this way will become even keener and those who get out in front of it will have the best chance of success.
Casper's Innovative Content Marketing Strategy
Being a brand born of the ecommerce age, Casper has long had its finger on the pulse of digital marketing, but most impressive of all is its innovative content strategy.
Parachute Home Is Using Direct Mail to Boost Its Ecommerce Strategy
Many contemporary ecommerce brands may turn their noses up at direct mail and disregard it in favor of more up-to-date marketing methods. However, some brands are still recognizing the power of this kind of marketing, and some are even espousing them over digital methods.
How Farfetch is Leveraging WeChat to Crack China's Online Market
Farfetch, the London-headquartered online luxury fashion retail platform, is on a mission to become the leading luxury ecommerce company in China. With the Chinese market growing at an unprecedented rate in recent decades, global brands have quickly realized the importance of developing a comprehensive China strategy.
Birchbox's New Website Design Increases Discovery and Personalization
The launch of the newly designed site is part of the retailer's larger aim to provide a digital experience in line with the direct-to-customer element of the business.
Here's How Vistaprint is Using Online Resources to Help Small Businesses Grow
A small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards.
Here's How Wayfair's Chief Architect is Building on the Company's Technology-Focused Reputation
Artificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward.