One of the first beauty brands to acknowledge the crisis on social, Wander Beauty should be proud for how they used the platform to prioritize people over profits.
Brands the world over are discovering that to succeed at ecommerce — or any form of commerce — one needs to find ways to connect with one's audience.
Does Etsy need to choose between having values or providing shareholder value?
By embracing its kooky nature and actively seeking partnerships with celebrities and brands which fit with their style, Crocs has been winning left and right.
Personalization is going to continue to be incredibly important for Walgreens and customers will soon expect these kinds of experiences from all retail brands.
Data, AI, and augmented reality are powerful tools in the eCommerce playbook. It’s great to see brands such as Wayfair utilizing them to such great effect.
For Staples it all starts with the support network
As one of the nation’s most recognizable brands, The Home Depot has been investing heavily in omnichannel experiences and is now starting to see the results.
For Burt's Bees, it all started with an imaginative partnership with the most recognizable nature photography brand in the world
Butcher Box has been making serious waves in the subscription business and has also been devoting itself to fighting fraud in the sector.
While a 100% remote business model might not seem like the best fit for a retail brand, Tortuga makes it work to its advantage with a solid strategy.
Rent the Runway has figured out how to do some good while remaining attractive to the lucrative millennial demographic
For Le Tote, servicing customers with extreme personalization has led to retention rates of 94% and year-over-year growth of 500%.
This report features key insights and data from 167 retailers as they prepare for Q4 2018. We’ve tapped leaders from the best brands in the business—Ralph Lauren, Best Buy, ACE Hardware, and more— for their insights on the most important new approaches for holiday retail success.
Amazon has been able to drive more sales with social media than any other online merchant. Here's how it's done.
A small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards.
Nationwide school districts have found a growing need to remove several barriers to learning for K-12 students, and Scholastic is teaming up with the National Dropout Prevention Center in an attempt to achieve just that.
One may assume the television shopping industry would be losing ground to online platforms such as eBay. However, with its new program idea, Evine Live Inc. is putting innovative ideas in the spotlight.
Teaming up with established and well-known brands can provide a great route for an innovative startup to get its message out there, and Framebridge's partnership with Target is helping the company continue its upwards trajectory.
Moving an online business from the digital space into the brick and mortar arena can make for a bit of a culture shock. However, with a great marketing strategy, Sugarfina has made the transition as sweet as possible.
Fans of eBook reader services can often lament the fact that there's no way to connect their electronic books to their collections of physical page-turners. However, with its latest acquisition, Rakuten Kobo is helping its customers achieve just that.
In combining its online ordering service with the powerful technology and market penetration Facebook Messenger enjoys, Subway is making sure as many of its customers as possible can savor their favorite sandwiches in a more convenient manner.
Artificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward.
The flagship store in New York’s SoHo neighborhood has been designed to give M.Gemi customers a whole new experience on their path to purchase.
Some retailers are hedging their bets that VR is simply bound to take off, and are experimenting with the technology now before it becomes mainstream.
One department store that’s carrying the flame for the omnichannel customer is Macy's.
Here's how Target's ecommerce order fulfillment strategy is making waves.
Rite Aid has created a balance between simply selling more products and improving the whole in-store shopping experience
The 16th edition of Bain & Company's 'Luxury Goods Worldwide Market Study' found that the global luxury market is estimated to have grown to almost EUR1.2 trillion (USD 1.4 trillion) in 2017 - a 5% increase over the previous year. This is promising news for the luxury industry - let's take a look at five key trends that are shaping the market.
What makes a brand a "luxury" brand? Is it the quality of the materials? The design? The price tag? Yes, yes, and yes - but if these were the only criteria, everything from smartphones to well-made running shoes would be considered luxury items.
With the right know-how and tools, retailers can come up with new and innovative ways to keep shoppers coming back for more
Can XOJET transform the private charter flight industry to create an "Uber for the airways"?
Luxury Shoppers are moving online to fulfill their shopping needs, and in response, the market is gradually trying to adapt.
Examples of truly great omnichannel moments for customers are not as prevalent as you might think.
Rather than being simply a gimmick, the practically peerless in-store experience provided by PIRCH has actually been created with pragmatism.
The key factors that your web-only business should take into consideration prior to launching physical locations of your own.
ThredUp is creating a real network of data and people around its recommerce strategy. This is helping it to not only promote the brand and make its products attractive.
TripAdvisor now wants to rebrand as a social media platform and offer its visitors a range of new features, including friend-adding, targeted content, videos, photos, and articles, as well as recommendations and guides from friends and family.
Department store Macy's isn't just banking on one ecommerce innovation to compete with Amazon, but is adopting a more comprehensive omnichannel approach.
Reebok's digital marketing has focused on the sport aspect of its offering - hammering home messages about toughness, determination, and discipline. However, this approach hasn't been resonating with the brand's younger audiences, and so a change of tact was required.
Brands can learn a lot from The Honest Company when it comes to creating an identity aligned with responsibility and ethical behavior. As time goes on, the need for brands to be seen this way will become even keener and those who get out in front of it will have the best chance of success.
Being a brand born of the ecommerce age, Casper has long had its finger on the pulse of digital marketing, but most impressive of all is its innovative content strategy.
Many contemporary ecommerce brands may turn their noses up at direct mail and disregard it in favor of more up-to-date marketing methods. However, some brands are still recognizing the power of this kind of marketing, and some are even espousing them over digital methods.
Farfetch, the London-headquartered online luxury fashion retail platform, is on a mission to become the leading luxury ecommerce company in China. With the Chinese market growing at an unprecedented rate in recent decades, global brands have quickly realized the importance of developing a comprehensive China strategy.
The launch of the newly designed site is part of the retailer's larger aim to provide a digital experience in line with the direct-to-customer element of the business.
A small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards.
Artificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward.