eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Anant Arora

Sr. Director – Digital Category Experience Lowe’s

Main Day One: Tuesday, August 13, 2024

3:50 PM Case Study: Guided Shopping Experiences for Digital Customers

Digital retailers typically offer millions of products leaving their customers overwhelmed with choice. In this session, audience will learn what it takes to bring the knowledge of customer persona and business specific insights to curate a personalized shopping experience where customers feel confident in their purchase and come back for more. Walk away with ideas for: 

  • Learning how to devise winning omnichannel customer journeys 
  • Cutting thru the clutter to deliver winning product strategies 
  • Elevating customer confidence with frictionless omni-shopping 

Check out the incredible speaker line-up to see who will be joining Anant.

Download The Latest Agenda