August 12 - 15, 2024
Boston Marriott Copley Place, MA
Fueling Continued Retail Growth & Innovation
Albertsons Cos. was nominated this year for a Webby award for its digital app experience. In this fireside chat, hear from Jill Pavlovich, SVP, Digital Shopping Experience at Albertsons about how they have created a set of tools to help bridge the online and in store shopping experience. Their continued focus on “a versatile shopping experience” is allowing them to drive loyalty by delivering the omnichannel experince today’s customer craves.
Not only is eTail Boston celebrating its 25th year, but so is Zappos. Hear from CMO Joe Cano, as he shares how Zappos brings the Wow to the customer experience and hear how they approach storytelling, giving back to the community, innovation and more.
While a seamless DTC experience is essential for many companies, it's clear that shoppers more and more are turning to omnichannel experiences to interact with their favorite brands. Hear about the importance of having both a strong digital and brick and mortar retail strategy and how to understand consumer behaviors and the changing retail landscape. Sandy will:
Presentation 1: Hosted by VIZIT 9:40-9:50
Presentation 2: 9:50-10:00
Storytelling is such a buzzword right now, but how are you really differentiating with your brand content strategy? Discover how to captivate your audience, build emotional connections, and drive brand loyalty through the power of storytelling with insights from LALO, Bombas and VS. Expect to hear more about:
In 2024, you have to make an impact with AI. The smartest ecommerce companies are embracing AI. It’s changing the way they work and how they engage with their customers. Join this session to hear what’s working (and what’s not) – and where people are working to innovate with AI.
During this session, we will:
Brendon Witcher with Forrester will deliver a rapid fire what’s hot and what not presentation and share what strategic commerce initiatives retail pros around the world are saying they're investing in now and what's being put on the backburner.
Presentation 1: 11:15-11:25
Presentation 2: 11:25-11:35
AI is everywhere right now and definitely the talk of retail events, but what is actually working? Hear the ways in which AI is transforming the retail landscape and impacting this diverse group of retailers from personalized shopping experiences to dynamic visual merchandising. Discuss ideas for:
What are the strategies, tools and resources needed to truly embrace a fully omnichannel approach? Hear from Quip, Dossier and others as they discuss they ways in which they have reengineered their business to be full omnichannel and how it has positioned their brand for sustained growth. Expect to hear more about:
At eTail’s C-Suite Retreat, you will be surrounded by senior level retail peers who want to meet for “Open Innovation.”Hear a keynote panel discussion followed by interactive roundtables where executives can exercise their minds, build a brain-trust, and leverage those who truly have their pulse on the future of retail. Together, discuss retail’s current environment, and where you think areas of growth (or decline!) may be. Validate your ideas. Inspire others. Discover partnering opportunities. Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.
Customers are more than just customers, they are people who need an escape. If you can interrupt the doom scroll, or better yet, have them crave your content during their scrolling- you've won their hearts (and their wallet will follow). We'll be discussing real and actionable ways to identify how your brand can do this and what kind of runway/results to expect.
In the ever-evolving digital landscape, understanding the intricate path of advertising dollars is crucial for success. Join us for a keynote session with Ryan McClurkin of JTV where we dive deep into the fascinating world of modern digital media measurement and how it's transforming the way retailers navigate the online advertising ecosystem. Expect to hear about:
Executive, Extole
We'll challenge the short-term metrics of digital advertising like ROAS and CPA. Do you truly understand if your ad-acquired users are repeat customers or new ones? To measure advertising success meaningfully over time, evaluating the LTV of customers acquired through specific campaigns is crucial. Short-term ROAS might mask low repeat rates, while campaigns with seemingly lower short-term ROAS can yield high returns in the long run. Neglecting long-term LTV assessment in advertising limits its potential and risks missing out on numerous sales opportunities.
Objectives:
Customers expect options when it comes to buying and delivery. To compete, retailers must provide multiple ways to purchase both online and offline and also a variety of delivery options. Not only that, but customers seek transparency and communication every step of the way. Hear from Clark’s, Famous Footwear and others as they share ideas for:
As online commerce continues to evolve, the landscape of online payments is undergoing rapid transformation. Explore the emerging trends that are reshaping the future of online payments, from BNPL to digital wallets and their impact on the ecommerce ecosystem. A group of retailers will chat through:
It’s now becoming clear that the cookie deprecation challenge might be less about targeting but more around measurement and one truth for measurement is no longer possible. In this panel hear how retailers are tackling measurement given the impending loss of cookies.
Explore ideas for:
Join Dan Cornwell with Famous Footwear as he explores the pivotal role of eCommerce within a large-scale omnichannel retail framework. Dan will delve into strategies for:
Digital retailers typically offer millions of products leaving their customers overwhelmed with choice. In this session, audience will learn what it takes to bring the knowledge of customer persona and business specific insights to curate a personalized shopping experience where customers feel confident in their purchase and come back for more. Walk away with ideas for:
Brian Costello with GM will explore how optimizing marketing strategies based on in-market signal analysis and experimentation can drive measurable results. Hear how they are:
Executive, Cardlytics
The purpose of stores continues to change, especially in today’s post pandemic reality. Hear how a group of retailers is reimagining their physical stores to drive purchases across all channels, boost engagement and community and increase brand awareness. Review ideas for:
The post purchase experience can sometimes be ignored as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Hear how a group of retailers are reimagining the post purchase experience and expect to learn more about:
Zero-party data (data that is willingly shared by individuals), provides more accurate and insightful information about preferences, behaviors, and intentions. So, how can retailers more effectively capture it? Join this group of panelists as they share the ways that they are gathering zero party data all while building stronger, more trusting relationships with customers. Walk away with tips for:
Berni Fisher, VP, Product from Butcherbox, a subscription-based online service that delivers high-quality meats, will share how they are leveraging data and personalization techniques to create a personalized site experience for their customers that drives continued engagement and increases sales. Learn more about:
Learn how to leverage predictive modeling to uncover valuable insights from your data to make informed business decisions and drive growth.
Get ready to unwind and network with fellow eTailers at our exclusive party at Yard House, conveniently located in the Boston Marriott Copley Place! Join us for a fun evening filled with craft beer and cocktails, delicious bites, and great company. Whether you're looking to exchange ideas, forge new partnerships, or simply relax after a day at eTail Boston, this event is the perfect opportunity. So come grab a beer with us and enjoy a memorable evening of networking!