eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Daniel Cornwell

Senior Director, eCommerce Famous Footwear

Main Day One: Tuesday, August 13, 2024

2:40 PM Panel Discussion: Answering The Demand For Flexibility With Omnichannel Buying and Delivery Options

Customers expect options when it comes to buying and delivery. To compete, retailers must provide multiple ways to purchase both online and offline and also a variety of delivery options. Not only that, but customers seek transparency and communication every step of the way. Hear from Clark’s, Famous Footwear and others as they share ideas for: 

  • Reviewing current trends in omnichannel purchasing and delivery 
  • Catering to varying preferences, ensuring a seamless and flexible buying experience across all channels 
  • Providing real-time visibility into inventory across to ensure accurate product availability info 
  • Empowering customers to personalize their shopping journeys by being able to modify their orders, delivery methods, etc. 

3:50 PM Case Study: Championing eCom in an Omni Org

Join Dan Cornwell with Famous Footwear as he explores the pivotal role of eCommerce within a large-scale omnichannel retail framework. Dan will delve into strategies for: 

  • Integrating online platforms into a brick-and-mortar retail landscap 
  • Championing eCommerce in a complex, multichannel organization 

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda