Karen Robinovitz

A media veteran who launched Digital Brand Architects (DBA) the first talent management agency for digital influencers. Largely credited for creating the social media influencer market, Karen has been listed as one of 80 Women of Power by Variety and Forbes has called her one of the best-branded women in social media.

Before DBA, she created social media strategies for brands such as Tiffany & Co., Tory Burch, Coach, and Estée Lauder Companies. She spent a decade as an accomplished journalist, contributing to the New York Times, Harper’s Bazaar, Elle, and Marie Claire amongst others, and was on-air talent on VH-1, E!, MTV and more. She has authored three books, all of which went into over seven printings. Karen is on the boards of both the Brooklyn Museum and the Bronx Museum of the Arts.

She turned to slime, her favorite toy as a four-year old (when slime first launched as a consumer product), when she hung out with Mattie, her friend’s daughter in the summer of 2018 at a difficult time of her life.

“When I made and played with slime with my friend’s 10 year-old, I was immediately brought back to a childhood happiness I hadn’t felt in a long time.” She and her co-founder, Sara, began brainstorming and the rest is history. They still make slime every Sunday with Sara’s family. Karen is also an avid art lover and along with Sara, she is on the Board of Advisors of the Brooklyn Museum.