Kim Nguyen

Join two retailers as they chat through what’s working for their email campaigns and how they are cutting through the “noise” to spark true engagement with their most valuable customers. Discuss ideas for: 

• Crafting compelling subject lines and personalized content to increase open rates and drive engagement 
• Implementing segmentation and targeting strategies to deliver relevant messages to the right audience 
• Utilizing A/B testing and analytics to refine email campaigns and optimize for conversion 
• Integrating email campaigns with other marketing channels for a cohesive and effective omnichannel strategy