Pre-Summit Day, Monday, August 12: Loyalty & Customer Retention Summit (Retailer Only)

Customers requested a new loyalty program and Whataburger delivered with a points-based program that allows customers to redeem for the items they want most off the menu. Join John Keith McLellan with Whataburger as he walks through their new approach to loyalty and the programs that are resonating the best with their customers and driving continued engagement. Review ideas for: 

• Creating a successful customer loyalty program 
• Providing meaningful rewards and incentives that resonate with your customer 
• Perfecting the post purchase experience 
• Building a community that brings your customers together and keeps them engaged 
• Focusing on customer service at every interaction  
• Aligning with and supporting causes that appeal to your customer’s values (environmental, social justice, etc.) 
• Ensuring a seamless omnichannel experience 

John Keith McLellan

Group Director Digital & Customer Experience
What-a-Burger

See Bio

(3 rotations, 25 minutes each)

Table 1: High-Risk Emails and Bounces: How Top Brands Block Bad Leads with Zero Effort

Email bounces are killing your email marketing performance. 

The culprit? Invalid and high-risk emails. 

The longer these email addresses linger on your list, the more your email deliverability suffers. 

Thankfully, it’s easy to spot these risky emails and block them before they ever get a chance to impact your email campaigns negatively. 

Learn how to regain control of your email marketing and eliminate bad leads with zero effort. 

In this roundtable, you’ll walk away with these three critical email marketing lessons: 

• What makes an email high-risk? 
• How risky emails hurt your campaigns before you hit send 
• How the top brands block bad leads automatically 

Moderator: Austin Helm, Channel Partnership Manager, Zerobounce

Retailer Moderator:

Table 2:  

Moderator: Executive, SINCH

Retailer Moderator: 

Table 3:  

Moderator: Executive, Netcore

Retailer Moderator: 

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Austin Helm

Business Development Executive
Zerobounce

See Bio

Join two retailers as they chat through what’s working for their email campaigns and how they are cutting through the “noise” to spark true engagement with their most valuable customers. Discuss ideas for: 

• Crafting compelling subject lines and personalized content to increase open rates and drive engagement 
• Implementing segmentation and targeting strategies to deliver relevant messages to the right audience 
• Utilizing A/B testing and analytics to refine email campaigns and optimize for conversion 
• Integrating email campaigns with other marketing channels for a cohesive and effective omnichannel strategy

Kim Nguyen

Senior Director, DTC & CRM
Supergoop

See Bio

(3 rotations, 25 minutes each)

Table 1: High-Risk Emails and Bounces: How Top Brands Block Bad Leads with Zero Effort

Email bounces are killing your email marketing performance. 

The culprit? Invalid and high-risk emails. 

The longer these email addresses linger on your list, the more your email deliverability suffers. 

Thankfully, it’s easy to spot these risky emails and block them before they ever get a chance to impact your email campaigns negatively. 

Learn how to regain control of your email marketing and eliminate bad leads with zero effort. 

In this roundtable, you’ll walk away with these three critical email marketing lessons: 

• What makes an email high-risk? 
• How risky emails hurt your campaigns before you hit send 
• How the top brands block bad leads automatically 

Moderator: Austin Helm, Channel Partnership Manager, Zerobounce

Retailer Moderator:

Table 2:  

Moderator: Executive, SINCH

Retailer Moderator: 

Table 3:  

Moderator: Executive, Netcore

Retailer Moderator: 

Table 4:  

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Table 5:  

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Austin Helm

Business Development Executive
Zerobounce

See Bio

Slumberkins is a leading social-emotional learning brand on a mission to raise confident, caring, and resilient children. Kelsey Knight, VP Global eCommerce, will talk through their loyalty program journey touching on the following key areas:  

• Reviewing what it means to be a loyalty member, what are the key offerings for your customers 
• Designing an effective program and incentivizing customers to join  
• Determining when a customer gets to control their loyalty and promote themselves  
• Measuring how loyal your customers actual are  

Kelsey Knight

VP, Global eCommerce
Slumberkins

See Bio

(2 rotations, 25 minutes each)

Table 1: High-Risk Emails and Bounces: How Top Brands Block Bad Leads with Zero Effort

Email bounces are killing your email marketing performance. 

The culprit? Invalid and high-risk emails. 

The longer these email addresses linger on your list, the more your email deliverability suffers. 

Thankfully, it’s easy to spot these risky emails and block them before they ever get a chance to impact your email campaigns negatively. 

Learn how to regain control of your email marketing and eliminate bad leads with zero effort. 

In this roundtable, you’ll walk away with these three critical email marketing lessons: 

• What makes an email high-risk? 
• How risky emails hurt your campaigns before you hit send 
• How the top brands block bad leads automatically 

Moderator: Austin Helm, Channel Partnership Manager, Zerobounce

Retailer Moderator:

Table 2:  

Moderator: Executive, SINCH

Retailer Moderator: 

Table 3:  

Moderator: Executive, Netcore

Retailer Moderator: 

Table 4:  

Moderator: 

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

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Table 7:  

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Retailer Moderator: 

Austin Helm

Business Development Executive
Zerobounce

See Bio

It’s no secret that subscription services are trending, but the challenge lies in continued retention and creating a model that works for the long term. In this panel, hear how various brands are approaching their subscription business and what they are doing to stay relevant with today’s consumer. Expect to hear more about: 

• Discussing how important a subscription model is to your current business and why 
• Developing subscription packages that align with customer needs and preferences, offering unique and value-added services or products 
• Providing a seamless and enjoyable end to end customer experience to boost customer satisfaction and loyalty 
• Leveraging customer data and analytics to personalize subscription offerings and communications 

John Trippe

Product Manager, Technical Director, eCommerce
Hiya Health

See Bio

Ted Silverman

D2C Marketing and Analytics
Mattel

See Bio

Matt Ezyk

Director, eCommerce
Pet Supermarket

See Bio

Join Mike Kumlin from Butcherbox as he shares insights from his experiences at big enterprises and high-growth companies, highlighting the strategic role of technology providers in various marketing strategies. Review ideas for: 

• Navigating the selection of tools at different stages of growth 
• Aligning tools and tech with a holistic growth strategy 
• Ensuring that you deeply understand your customers and stay on top of changing behaviors and preferences

Mike Kumlin

Senior Marketing Technology Manager
Butcherbox

See Bio

Cutting through the clutter and noise of your customer’s inbox is proving to be more and more difficult. In this panel, find out how a group of retailers are using unique strategies to grab their customer’s attention and foster continued interaction. Review ideas for: 

• Focusing on relevancy and personalization to improve open rates and engagement 
• Creating shoppable experiences within your email messaging like add to cart and purchase within the email 
• Incorporating videos and interactive/dynamic content elements like quizzes and games to engage consumers 
• Ensuring that you are continuously testing and analyzing the performance of different interactive elements to refine your strategy and adapt to changing consumer preferences

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. Grab a glass of wine or a cold beer and get ready to make new connections!

Step into the electrifying world of retail innovation at our summer rave-themed kick off cocktail reception. Join fellow retailers and brands for a night of fun house music, vibrant cocktails, and networking opportunities, all set against the backdrop of cutting-edge retail solutions and trends.