Natalie Plain

The creator economy is on the rise, completely reshaping the way customers interact with social platforms. These creators have the ability to significantly impact consumer purchasing decisions, driving sales for retailers through authentic and engaging content. Hear how Billion Dollar Beauty approaches their influencer/creator strategy and talk through concepts like: 

• Forging strategic collaborations with influencers and content creators, tapping into the trust and influence they have built within their communities 
• Investing in compelling branded content and creating narratives that resonate with your target audience 
• Aligning your brand with your content creator’s narrative