Pre-Summit Day, Monday, August 12: The Future Customer Journey Summit (Retailer Only)

Hear from Forbes 30 Under 30 and surfing star Amanda Calabrese as she talks about how she founded Sequel to reengineer women’s health products. Now, to expand her reach, hear how she is selecting the right partnerships and making big changes to the industry. Discuss ideas for: 

• Selecting a brand partner that will stand the test of time and provide mutual benefits 
• Using brand partnerships at scale 
• Providing a more compelling brand experience and deepening customer relationships through your partnership 
• Elevating products and engaging existing and new customers through your collaborations 
• Ensuring the brand partner’s audience is a good match for your business 
• Lessons learned along the way 

Amanda Calabrese

Co-Founder & COO
Sequel

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In this session, Erica Randerson shares her growth hacking experiences, insights and tips in the digital landscape while keeping customer experience at the forefront of decision-making. Attendees will dive into the topics of:

• Seizing market share through data-driven, rapid-fire experimentation
• Running the tried and true alongside the new and trending for continual CRO wins
• Rallying teams around a culture of innovation, and informed risk-taking

Erica Randerson

VP, eCommerce
Edible Arrangements

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In this dynamic chat, hear from two CEO’s about their approaches to growing brands quickly, while keeping in mind profitability and longer-term success.

Jacob Zuppke

President, CEO, Board Member
Whisker

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John Merris

CEO & Director
Flooret

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The retail industry has seen a pretty massive shakeout when it comes to D2C companies. So, what is the secret to sticking around? Many will say it comes down to developing an exceptional brand and product, but there’s definitely more to it than that. Hear from a diverse group of retailers as they share their secrets to surviving as a D2C company in today’s omnichannel environment. Discuss ideas for: 

• Understanding why it makes sense for D2C companies to branch out and open stores, go wholesale, etc in the current environment 
• Embracing technologies like AI, AR, and IoT to enhance the overall omnichannel experience 
• Providing flexibility in how customers receive their products to cater to varying preferences and increase convenience 
• Leveraging data analytics to gain insights into customer behavior and purchasing patterns across channels and optimizing product assortments and marketing 
• Prioritizing a unified customer experience and a seamless integration of online and offline

Jessica Bondurant Thompson

D2C Lead, North America
Delonghi

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Brad Power

Senior Director Digital Product & User Experience
Kendra Scott

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Douglas Hwang

VP, Head of Digital Commerce
Harry's Inc.

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Andrew Mosko

VP, D2C, eCommerce & Marketing
Juiced Bikes

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Bryan Bumgardner

Director of Growth Marketing
Northbeam

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Inclusive fashion brand FullBeauty Brands, is using customer insights to identify customer trends and behavior patterns to anticipate product preferences and find unique ways to get new products in front of their most valuable customers. Naheed Adil, VP at FullBeauty Brands will walk you through the strategies and tools that are working best and expect to walk away with ideas for: 

• Using AI-powered customer insights to get a more accurate customer picture 
• Leveraging customer feedback to measure what products target customers are responding to 
• Adjusting lead times and the supply chain to meet demand of popular products 
• Working with development and product teams to merchandise products for targeted groups 

Naheed Adil

VP
FULLBEAUTY Brands

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The creator economy is on the rise, completely reshaping the way customers interact with social platforms. These creators have the ability to significantly impact consumer purchasing decisions, driving sales for retailers through authentic and engaging content. Hear how Billion Dollar Beauty approaches their influencer/creator strategy and talk through concepts like: 

• Forging strategic collaborations with influencers and content creators, tapping into the trust and influence they have built within their communities 
• Investing in compelling branded content and creating narratives that resonate with your target audience 
• Aligning your brand with your content creator’s narrative 

Natalie Plain

CEO & Co-Founder
Billion Dollar Brows

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Ruthie Kaplan

General Manager
Billion Dollar Brows

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Church & Dwight Co., Inc. has been classified by Forbes as one of America’s Best Midsize Employers. As a $5 Billion company it has a track record of growing powerful, iconic brands such as ARM & HAMMER, OxiClean, Waterpik, Batiste, Vitafusion, TheraBreath, Hero, Trojan, etc. On Wall Street, this company is known for sustaining top-tier performance! Learn more about: 

• The power of insights; learn how to extract winning secrets from brand equity 
• A culture of grit; how to practice standard procedures that build big brands   
• An acquisition platform that builds brands consumers love for generations; how to take calculated risks

Michael Eknoian

Global VP, R&D
Church & Dwight

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Bryan Harpine

Director, Marketing
Church & Dwight

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What do we really mean by the ideal digital experience? This is an ever moving target, but smart retailers continue to iterate and fine tune their experiences across all aspects of the customer journey. Hear from an all star group of retailers including Clark’s, Lowe’s, Harry’s, Chamberlain Group and Garnet Hill and expect to walk away with ideas for: 

• Defining what it means to provide a best-in-class experience for your customers in the current environment 
• Thinking about the total experience you are building for customers and what will truly move the needle 
• Building uniquely differentiated experiences that truly connect with your customers based on customer data  
• Evaluating the success of your efforts using NPS and other key metrics 
• Capturing customer insights and continuously adjusting to changing preferences and behaviors

Caitlin Conway

Senior Global Digital Strategist
Clark's

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Mary Beth Findlay Sisti

Director, Product Management
Lowe's

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Douglas Hwang

VP, Head of Digital Commerce
Harry's Inc.

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Mike DiMiele

Director, Marketing Operations and Analytics
Chamberlain Group

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Mark Murphy

Senior Director, eCommerce & Digital Marketing
Garnet Hill

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Live commerce is a growing trend, and only expected to continue to boom in the US and globally. Hear how a group of retailers are exploring the benefits of live shopping and walk away with clear ideas for: 

• Reviewing the prevalence of live shopping globally and in the US and how it has become a way to connect customers and drive community 
• Increasing engagement by combining entertainment and shopping and new ways to interact with your brand and other customers 
• Building customer loyalty and driving real-time sales with live shopping 
• Determining the right balance between entertainment and sales 
• Using customer insights to determine which platforms your target customers already know and explore 

Alexandra Derdall

Assistant Digital Marketing Manager
Sourcebooks

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Today’s consumers keep sustainability in mind while they shop, so much so that they are fueling a growing resale market. The circular economy is here, and brands have an opportunity to become an important part of it. Hear how this diverse group or retailers are getting involved in retail and walk away with ideas around: 

• Defining your goals around pursuing getting involved in the circular economy  
• Understanding how this market works and who the major players are  
• Determining if pre-owned or rental is the right fit for your brand 
• Review why this trend is hitting a chord with Consumers 
• Measuring success and preparing for potential roadblocks internally and externally  
• Reviewing the different types of models from rental to resale to decide what is best for your company and customers. 
• Discuss innovation and how to grow in circularity

Stacey Howe

VP, eCommerce
Cotopaxi

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Mark Murphy

Senior Director, eCommerce & Digital Marketing
Garnet Hill

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Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. Grab a glass of wine or a cold beer and get ready to make new connections! 

Step into the electrifying world of retail innovation at our summer rave-themed kick off cocktail reception. Join fellow retailers and brands for a night of fun house music, vibrant cocktails, and networking opportunities, all set against the backdrop of cutting-edge retail solutions and trends.