eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Whitepaper & Video Center

Using Personalization to Increase Customer Engagement & Jumpstart D2C eCommerce Growth

Personalization is an important tool in ecommerce, as it allows businesses to tailor their offerings to the interests of their customers. This report is based on a 2023 webinar by Nogin that explored methods for increasing eCommerce customer engagement through personalization. Here, readers will learn how to craft an ideal eCommerce experience for customers by using AI-powered customer segmentation, algorithmic merchandising, smart promotions, and more.


The 2023 Annual eTail Holiday Shopping Report: Exploring the Challenges and Opportunities Retailers Face as They Enter the Holiday Shopping Season

In the past few years, the holiday shopping season has become much more digital. Consumer demands for expedited services have only increased, putting pressure on retailers to stay on top of buying trends in real-time while also delivering personalization and fast fulfillment at scale. This report explores what challenges and opportunities brands and retailers are facing as they enter the 2023 holiday shopping season. Here, readers will find key benchmarking data as well as insights directly from retail leaders on topics like strategy, technology, digitization, and customer experience.


How Headless Commerce is Transforming eCommerce

Headless commerce has drastically changed eCommerce by allowing businesses to create an online presence without having to rely on a traditional web-based storefront. Instead, websites and applications can be powered by APIs that enable data like product information and prices to be distributed across channels like mobile apps, voice assistants, and conversational chatbots. This report explores how eCommerce retailers are currently using headless commerce and what challenges they face in optimizing their font-end digital strategy.


The Annual eTail Direct-to-Consumer Report

The DTC model has become a winning strategy for many consumer brands, even those that have traditionally sold all their products via partnerships with retailers. However, the DTC space has become much more crowded. This report explores how the DTC model has evolved and where it stands in today’s retail environment. It also identifies brands’ current DTC strategies and reveals how they are working to address new opportunities and challenges.


Transform the Shopper Experience with First-Party Data and a Comprehensive Data Platform

When data flows freely through these relationships, multi-brand retailers and brand manufacturers can work together to create a cohesive experience for the shopper. However, achieving this can be a challenge without the right solutions or the processes necessary to apply data. This report explores how retailers and manufacturers are accessing first-party data and how successfully they are applying that data to solve supply chain challenges and create an ideal shopper experience. It will also examine how these types of organizations are using data platforms to support both in-store and digital shopping formats.


The Role of On-Site Search in a Changing Ecommerce Industry

When consumers engage with an Ecommerce website, many of them go straight for the search bar to find the products they need. This is one of the most basic steps in the customer’s journey toward a purchase; but for the retailer, it is a crucial moment that could make or break the sale. This report explores how organizations in the Ecommerce space are currently using on-site search to deliver results for customers. Based on a survey of 200 retail leaders from the United States, Canada, Australia, and New Zealand, the report also outlines what steps organizations need to take in this space to optimize their search capabilities, engage in searchandising, and deliver AI-enhanced personalization at scale.


Releasing the Power of Digital Creative: If Advertisers Want Better Creative, What’s Getting in the Way?

Marketers have long known the value of Creative in driving business outcomes. But concerns are rising over the long-term viability of investing in media optimization alone. Are they seeking solutions that will help them better connect their big ideas to compelling, audience-driving advertising campaigns? The overwhelming conclusion is “yes”—Creative is perceived as the next frontier to improve campaign performance. Technology is increasingly seen as an opportunity, and not the enemy, for Creative effectiveness in campaign performance. Technology solutions that align creative and media teams and combine capabilities to both enhance campaign agility and augment campaign intelligence will be heavily sought after.


Beyond Black Friday: Five eCommerce Strategies to Boost Sales During Non-Traditional Holidays

Retailers invest countless resources to prepare for the traditional holiday shopping season. But non-traditional holidays like Mother’s Day, tax-free holidays, and even ‘Amazon Prime Day’ are reshaping the retail timeline, pushing retailers to change their seasonal strategies. In this report, you will learn how eCommerce retailers are improving the way they understand seasonal and holiday events and sell in those contexts year-round. You will also learn how experimentation, personalization, and automation factor into eCommerce retailers’ seasonal sales strategies.


eTail D2C Trends Report

Once the purview of startups and disruptor brands, direct-to-consumer (D2C) sales is now an integral part of many manufacturers’ sales strategies. But D2C business is not without its challenges. Last year, some brands also claimed to require a major technology overhaul if they wanted to secure their D2C strategies for the future. This report explores the progress brands have made in their D2C strategies over the past year. It contains insights from D2C leaders as well as benchmarking information regarding technology adoption, strategy deployment, and industry trends.


eTail Boston 2023 Innovation Briefing

As the retail industry evolves in step with consumer behavior, technology access and the pandemic's impact - you have been forced to rapidly adjust. The eTail Innovation Briefing provides an exclusive opportunity for executives like yourself to learn from top retailers such as Amazon, Costco, Target Walgreens etc., on how they are finding success in 2023 & beyond – giving a practical guide all within reach!


eTail Boston 2023 Trends Report

As a retail executive, keeping up with industry trends has never been more important. Thanks to our new eTail Trends Report, you can get exclusive insights on the major shifts in today's ever-changing retail landscape and stay ahead of the game. With consumer behavior evolving rapidly due to technology advances and COVID-19 already reshaping shopping habits, this report will help prepare you for whatever comes next!


Case Study: A Behind-the-Scenes Look at Lowe’s Strategic Marketing Changes to Compete in this Era of Transformation

As we move further from the worst days of the pandemic, many brands are restructuring and revamping their marketing to better compete in the post-COVID world. The home improvement space in particular needs to transform if it wants to keep the gains it made during the crisis. In this special case study, we go behind the scenes at Lowe’s and discover just some of the changes the DIY superstore has been making to better compete in this era of transformation.


Want even more reading material? View whitepapers and reports from our 2022 event.

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