eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston

1.888.482.6012

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WhitepapersWhitepapers

  • Five Insights into the Omnichannel LandscapeFive Insights into the Omnichannel Landscape

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    The 2016 eTail East Benchmarking Survey was conducted at the eTail East event, where 98 leaders in multi-channel (58%), pure-play online (35%), in-store only (1%) and other (6%) types of retail were polled to determine the depth of importance omnichannel has for their businesses. This report outlines the five key insights the survey revealed about the omnichannel landscape.


    Key topics include:
    • The top metrics retailers are seeing success in
    • How essential omnichannel strategy is to a business
    • The best ways to invest in digital marketing channels
    • Greatest omnichannel challenges facing retailers
    • The most important benefit of omnichannel strategies
  • Why Top Retailers Are Adopting Performance MarketingWhy Top Retailers Are Adopting Performance Marketing
    This report benchmarks the digital retail industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics. The fundamental principle of performance marketing is that all activities should be tracked, measured, recorded and rewarded based on their performance—such as a click-through or conversion. The results analyzed in this report were gathered from survey responses over the summer of 2016 from a large range of executives representing leading retail brands.

    Key topics include:
    • Acquisition and Retention Strategy Across Channels
    • ROI & Measurement
    • Spend Across Marketing Channels
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  • [Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers
    The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored. 

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques. 

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  • [Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers
    Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 is no different, as retailers are shifting their marketing budgets and technology investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. The goal is simple: to create a seamless, enjoyable shopping experience across the spectrum of digital and offline commercial channels.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on mid-market retailers with annual revenues from $100-500 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

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  • [Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises
    Thanks to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website optimization.

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  • [Whitepaper] The Changing Landscape of Omnichannel Retail Marketing[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing
    WUS_56177 Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

    eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences. The paper explores:
     - How mobile is gaining on incumbent technologies as a key commercial and marketing priority
     - How well brands are using data for personalization and predictive marketing
     - How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

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