eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston

1.888.482.6012

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Whitepapers

[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises

Thanks to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website optimization.

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Staying Strong in the Digital Arena: How SMBs are managing risk and reaping rewards

The latest eTail SMB report, produced in partnership with Cogeco, explores just how important e-commerce has become for SMB retailers, as well as the digital threats that they need to understand and prepare for in order to fully prepare for. You'll discover:

  • What are the greatest digital threats facing SMBs
  • Why basic PCI compliance is more complex than you think
  • Steps you should take to maintain a healthy digital presence

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Driving Cross-Channel Experiences with Intelligent Consumer Data


By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. This eTail report provides insights into how enterprise retailers are managing evolving consumer expectations, including:

  • What channels retailers prioritize when utilizing intelligent data
  • Which marketplaces are enabling retailers to learn about consumers
  • How retailers identify shopping patterns before marketing to customers
  • How retailers drive performance with intelligent content strategies

Five Insights into the Omnichannel Landscape


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The 2016 eTail East Benchmarking Survey was conducted at the eTail East event, where 98 leaders in multi-channel (58%), pure-play online (35%), in-store only (1%) and other (6%) types of retail were polled to determine the depth of importance omnichannel has for their businesses. This report outlines the five key insights the survey revealed about the omnichannel landscape.


Key topics include:

  • The top metrics retailers are seeing success in
  • How essential omnichannel strategy is to a business
  • The best ways to invest in digital marketing channels
  • Greatest omnichannel challenges facing retailers
  • The most important benefit of omnichannel strategies

Why Top Retailers Are Adopting Performance Marketing

This report benchmarks the digital retail industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics. The fundamental principle of performance marketing is that all activities should be tracked, measured, recorded and rewarded based on their performance—such as a click-through or conversion. The results analyzed in this report were gathered from survey responses over the summer of 2016 from a large range of executives representing leading retail brands.

Key topics include:

  • Acquisition and Retention Strategy Across Channels
  • ROI & Measurement
  • Spend Across Marketing Channels
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2017 eCommerce Innovation Briefing

In this brief report, we give a snapshot of how several small and large retailers are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits.

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[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers

The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored. 

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques. 

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Aligning Customer Content with Retail Success


Aligning Customer Content with Retail Success explores the marketing landscape to identify why user-generated content is emerging as a breakthrough marketing strategy in the industry. Insights include:

  • 50% of retailers identify content like UGC as the No. 1 differentiator of their brands
  • 48% of retailers incorporate UGC in 2017, and 34% have seen an increase in submissions
  • Almost all retailers agree that UGC improves engagement, confidence, feedback and more
  • 100% of mid-market retailers have incorporated UGC into their marketing efforts

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[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers

Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 is no different, as retailers are shifting their marketing budgets and technology investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. The goal is simple: to create a seamless, enjoyable shopping experience across the spectrum of digital and offline commercial channels.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on mid-market retailers with annual revenues from $100-500 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

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[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing

WUS_56177 Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences. The paper explores:
 - How mobile is gaining on incumbent technologies as a key commercial and marketing priority
 - How well brands are using data for personalization and predictive marketing
 - How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

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IT’S BEING DONE: How Walmart Drives Marketing Success With Data Science


In this enterprise retailer’s guide to managing and optimizing online promotions, Akamai takes an inside look at key strategies from the marketers at Walmart, including:

  • Taking a targeted, multi-channel approach to marketing
  • Assembling and measuring the success of campaigns
  • Driving higher conversions and more revenue
  • Taking a rigorous “deep-dive” to determine campaign success
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PDF

The eTail East 2017 Director's Report

Retail is in a state of flux. Many brick and mortar retailers are going through tough times—bankruptcies, instability and organizational change. Over the 2016 holiday season, in-store foot traffic was down and online and mobile outperformed stores. Many traditional retailers struggled to meet sales goals.

Online retailers, on the other hand, are seeing upticks in many areas. Many are still pursuing an offline presence, but maintain their digital core. Some brick and mortar retailers are trying to fully embrace how to become digitally responsive. With Amazon still dominating the industry, retailers are facing more threats to sustain themselves than ever before. But despite all of the challenges that exist in today’s retail environment, there are still countless opportunities for growth.

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Articles

Attendee List 2016