Jason Brenner is the Senior Vice President at Michaels with a remit to launch and lead digital growth business units, as part of a larger digital transformation. During this fireside chat, he will walk us through how Michaels is leveraging a marketplace as one pillar in an enterprise-wide digital transformation - enhancing both the customer value proposition and the economics. Expect to hear about: 

• Leveraging customer insights to power your internal prioritization 
• eCommerce economics and mix management between first-party, dropship and marketplace 
• How marketplace fits into a larger digital transformation story 

Brendan Witcher

VP & Principal Analyst, Digital Business Strategy
Forrester

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Jason Brenner

SVP, GM
Michaels, Inc.

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Lesley Mottla has made her career on building exceptional experiences for customers across a variety of industries. Lesley, who serves as Chief Product & Experience Officer at ButcherBox, the leading direct-to-consumer meat brand, knows the customer experience doesn’t end once her customers receive their monthly ButcherBox shipment and it’s that holistic journey that drives her work. Her philosophy, and ButcherBox’s success, comes from taking one of the company’s core values, customer obsession, and turning it one of the strongest competitive advantages. Join Lesley as she dives into the importance of customer journey, how ButcherBox makes decisions that are customer centric, and how to get cross-functional support. 

• How to become customer obsessed and truly understand your customer and their needs 
• Leveraging data & insights from customers to drive change within your organization 
• How to get teams across your organization to buy into a culture of member and customer obsession 

Gabriella Bock

Editorial Director
Rethink Retail

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Lesley Mottla

Chief Product & Experience Officer
Butcherbox

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The world of ecommerce is undergoing a transformative journey that promises to reshape the way businesses and consumers interact in the digital marketplace. As technology advances and consumer behaviors evolve, the future of ecommerce is becoming increasingly complex and exciting. This speaking session will delve into the critical trends, innovations, and strategies that are set to define the landscape of online retail in the coming years. 

Lacey Berrien

Director, Public Relations
Klaviyo

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Drake Livada

Director of Operations
ChappyWrap

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Christina Livada

President
ChappyWrap

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• Defining what it means to provide a best-in-class experience for your customers 
• Thinking about the total experience you are building for customers and what will truly move the needle 
• Building uniquely differentiated experiences that truly connect with your customers based on customer data 
• Evaluating the success of your efforts using NPS and other key metrics 

Ryan Fagan

VP, Online
Lowe's

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With social commerce expected to exceed 1 trillion this year, how can you ensure that your brand is truly shoppable on social? A group of panelists will talk through their approach, what’s working and how social commerce is becoming an essential part of your sales strategy moving forward.  

Hear ideas for: 

• Understanding the full spectrum of the social commerce space from Instagram to TikTok to Facebook and the different features offered 
• Analyzing tech possibilities for social commerce including enhancements using augmented reality 
• Reaching new customers and increasing the market for your products 
• Personalizing the customer experience on social commerce platforms 
• Measuring success 

Courtney Stuart

VP, Enterprise Sales East
RTB House

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Brian Beitler

Founder of Sune and General Manager of Live Shop Ventures, LLC
Sune, Qurate Retail Group

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Michael Toccin

Founder and Designer
TOCCIN

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It’s [almost] the most wonderful time of year! Join the commerce subject matter experts at Smarty.io and TikTok for a session centered around how to create amazing advertising experiences that drive sales for the 2023 holiday shopping season and beyond! Learn key shopping and social platform insights driving this year’s digital advertising tactics. Get examples from brands like yours who are upping their advertising game.  

This data sharing and discussion of best practice tips will help you plan ahead with milestone-based guidance for how to plan, execute, and create greater efficiency for your advertising for the holiday season and beyond. Join the session to get the inside scoop:  

• Insightful highlights about what worked across platforms in 2022 & 2023  
• Tips to create shopping ads with longevity to support the shopping journey   
• How to create more efficiency to make your ads (not your teams) work harder for your campaign efforts through holiday and beyond 

Tyler Lunceford

Sr. Product Marketing Manager
TikTok

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Lindsey Sheard

Director, Partnerships
Smartly.io

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Retailers and brands are waking up to the fact that each time a consumer has an improved digital experience, their expectations for all experiences rise to a new level. In other words, consumers don’t compare experiences across a competitive set; they compare the experiences they have in all their digital interactions. This reality, combined recent dramatic shifts in customer behavior, has been the catalyst for leading organizations to wisely “uncheck the box” on what it means to know a customer, to personalize an experience for them, and to deliver perceivable value for today’s channel-agnostic, digitally-savvy consumers. This session will reveal: 

• Why consumers choose the brands they do business with (really!) 
• How a 6C Strategy Framework gives you a competitive advantage through customer understanding. 
• Which operational guardrails must be applied to capture the right data, not just more data. 
• How customer understanding leads to personalization as individualization – even across channels. 
• What critical steps enable this strategy for winning, serving, and retaining customers. 

Brendan Witcher

VP & Principal Analyst, Digital Business Strategy
Forrester

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Limited by a monolithic eCommerce platform, Harry Rosen’s dotCom was struggling to match the personalized, luxury experiences they delivered in-store for nearly 70 years. When COVID restrictions hit and shuttered all 18 of their stores, in only 5 months the team blended together a series of best-in-class MACH platforms to bring a unique digital experience to market. Ever since, Harry Rosen’s digital business has grown dramatically year-over-year. Now comfortably in a post-launch phase, keeping up with the speed their tech stack affords requires optimizations spanning across the enterprise, such as tighter cross-functional collaboration, decomposing backoffice systems, and co-locating people into teams oriented around omnichannel client value streams. Tune into the talk to hear more about their MACH journey. 

• Why we chose to go all-in on composable commerce 
• What a digital transformation looks like in practice 
• Biggest wins and lessons learned 
• How technological choices have introduced sweeping organizational changes across the enterprise 

Tovi Heilbronn

Director, Digital Product & Experience
Harry Rosen

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Gen Z is keeping us all on our toes, and it's no different when it comes to how they are using their wallets. The most successful brands -- from retailers to big tech -- have leveraged payments as a powerful marketing tool throughout history. However, times are changing with this next generation of shoppers which presents an enormous opportunity for more brands to get in on the action.  

Learning objectives: 

• How Gen Z is shopping and paying differently 
• Is Gen Z really a disloyal customer? How to engage and drive retention with younger shoppers 
• How the top brands have used their payments stack as a secret marketing weapon 

Nico Perdomo

Co-Founder & CEO
Catch

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Working with influencers is now a key component of your marketing strategy, but it can be very challenging to navigate effectively. In this panel, a diverse group of retailers will walk you through their approach to influencers and how it has helped them to increase brand awareness, drive sales and reach new audiences. Expect to hear about: 

• Capitalizing on the creator economy to create a nurturing, relationship-based customer community 
• Getting started with an influencer strategy, do’s and don’ts
• Exploring the benefits of selling using authentic influencer content from increased retention to sales 
• Measuring the ROI of your influencer partnerships 
• Examining compensation structures and what is most effective based on your products and partnerships 

Courtney Stuart

VP, Enterprise Sales East
RTB House

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Lisa Chudnofsky

VP, Brand Content & Creative
The Vitamin Shoppe

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Nicole Underwood

Director of Brand, Collaborations & Energy
Keds

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Coral Chung

CEO & Founder
Senreve

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By committing to a composable approach with the right technologies, AVID is able to deliver best in class customer experience to drive sales and customer loyalty. This session will share the keys to their success and offer takeaways for how to take advantage of composable methods to deliver more value for less cost.

• Understand practical applications for composable martech 
• Identify quick wins for retail businesses in a composable tech stack 
• Understand how to structure your team to succeed with this model 
• Insights into how to get the most from your partners with composable 

Dave Stawinski

VP of Digital Delivery
XCentium

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Sameer Khasnis

VP, Digital Business Technology
AVID

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• Maintaining brand relevance with a heritage brand 
• Transforming to meet your audience where they are 
• Innovating to appeal to a younger generation 
• Examining the role sustainability plays in a modern-day brand 

Gabriella Bock

Editorial Director
Rethink Retail

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Denna Singleton

SVP, Global Marketing and Portfolio Transformation
FGX International

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Eric Keosky-Smith

Director, Strategic Digital Marketing
U-Haul

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• Looking at the importance of sustainability for the success of your business 
• Becoming an effective change agent for the company’s sustainability agenda 
• Approaching sustainability holistically   
• Incorporating environmental concerns into business practices  
• Making sustainability part of the brand experience and creating opportunities for the consumers to experience it 

Austin Whitman

CEO
Climate Neutral

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John Lively

COO
Preserve

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Shea Beck

Founder & CEO
Somewhere Sunny

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Eléonore Montegut

VP, Marketing and eRetail
Expanscience

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Andrew Solomon

VP, Online Commerce Solutions, America
Blackhawk Network

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