eTail Blog & Articles » eTail Boston Research Briefs

With Mobile Adoption Rising and the Arrival of 5G, Retailers Take Fresh Look at Integrated Mobile Experiences

Mobile commerce is redefining retail. As mobile adoption increases and the arrival of 5G is imminent, retailers must transform how they approach mobile consumer engagement.

As Year-Round ‘Gifting’ Grows in Popularity, Retailers Must Capitalize on Non-Q4 Holiday Shopping Habits

As shoppers are spending more outside of traditional Q4 holidays, retailers must come up with new seasonal sales strategies to capitalize on this new trend.

How To Build A Customer-Centric eCommerce Supply Chain

In this exclusive 2020 eTail report, we uncover the key steps that leading retailers prioritize to build a more customer-centric supply chain.

Delivering a ‘Human Touch’ in Email Marketing Means Topline Customer Engagement, Profitability for Retailers — But How Can They Achieve It?

2020 Campaign Intelligence: Building a Lifetime of Value with Your Customers

Innovations in cross-channel campaign management (CCCM) are transforming marketing strategies for retailers, helping them “better understand their customers, execute brand strategies across channels, and orchestrate offline customer experiences,” Forrester reports. But central to those strategies is a more profound, individualized understanding of customers most retailers are yet to achieve.

Cross-Border eCommerce Report: Filfillment, Payment, Fraud, & Email

eTail is partnering with the WBR Insights research team for a closer look at how international retailers are facing down these challenges. In our upcoming Cross-Border Commerce 2020 report, we study how retailers are improving international eCommerce in the face of four major challenges—fulfillment, payments, fraud, and email marketing.

Amazon vs Walmart: The Battle for the eCommerce Crown

Walmart has also developed strategic partnerships with technology powerhouses such as Google and Microsoft, which allow it to bring its products to Google Express and sell them through voice search with Google Home and other applications.

Digital Marketing Strategies for Year-Round Holiday Sales

As shoppers are spending more outside of traditional Q4 holidays, retailers must come up with new seasonal sales strategies to capitalize on this new trend.

eCommerce Strategy for Retailers on Google & Amazon

In this 2020 report, we explore how retailers not only survive but thrive in this new, search and marketplace-driven retail environment.

Customer Insights Drives Transformation Product Presentation Strategies

In 2019, retailers will transform customer engagement into a holistic user experience, implementing not just the latest technologies but adopting new and novel ways to showcase their products and individualize their brands.