Mobile commerce is redefining retail. As mobile adoption increases and the arrival of 5G is imminent, retailers must transform how they approach mobile consumer engagement.

As shoppers are spending more outside of traditional Q4 holidays, retailers must come up with new seasonal sales strategies to capitalize on this new trend.

In this exclusive 2020 eTail report, we uncover the key steps that leading retailers prioritize to build a more customer-centric supply chain.

Innovations in cross-channel campaign management (CCCM) are transforming marketing strategies for retailers, helping them “better understand their customers, execute brand strategies across channels, and orchestrate offline customer experiences,” Forrester reports. But central to those strategies is a more profound, individualized understanding of customers most retailers are yet to achieve.

eTail is partnering with the WBR Insights research team for a closer look at how international retailers are facing down these challenges. In our upcoming Cross-Border Commerce 2020 report, we study how retailers are improving international eCommerce in the face of four major challenges—fulfillment, payments, fraud, and email marketing.

As shoppers are spending more outside of traditional Q4 holidays, retailers must come up with new seasonal sales strategies to capitalize on this new trend.

In this 2020 report, we explore how retailers not only survive but thrive in this new, search and marketplace-driven retail environment.

In 2019, retailers will transform customer engagement into a holistic user experience, implementing not just the latest technologies but adopting new and novel ways to showcase their products and individualize their brands.