Pre-Summit Day, Monday, August 12: Search & Performance Marketing Summit (Retailer Only)

In 2024 and beyond, focusing on AI-driven personalization, zero-click searches, and enhanced data privacy will be crucial for optimizing search strategies and driving meaningful engagement with customers. Discuss ideas for:

• Ensuring your website is optimized for mobile given increase in mobile search 
• Developing high-quality, engaging content that adds value to your audience 
• Ensuring you are incorporating social into your search strategy 
• Getting the right team in place to be successful 
• Improving your organic presence and revenue at scale 
• Assessing the tools and services you need to succeed 
• Integrating SEO into your overall marketing strategy 

3 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: 

Aaron Holowitz

Vice President, Business Development
Rise

See Bio

Paul Valker

Director, US Retail & Commerce
Connexity, a Taboola Company

See Bio

Join Noah Knoblauch, Head of eCommerce at Suave Brands as he chats through his evolution of marketing attribution in the age of cookieless Google search and the rise of retail media networks. Hear how these developments are reshaping the landscape and providing new insights into the journey and chat through ideas for: 

• Exploring new ad tech to measure sales performance from Google search campaigns to Amazon and Walmart 
• Rethinking the structure of Google ads campaigns to maximize conversions 
• How Suave successfully drove incremental sales with Google traffic to Amazon and Walmart 

Noah Knoblauch

Head of eCommerce
Suave Brands Co.

See Bio

3 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: 

Aaron Holowitz

Vice President, Business Development
Rise

See Bio

Paul Valker

Director, US Retail & Commerce
Connexity, a Taboola Company

See Bio

In a landscape of spiraling customer acquisition costs, retailers and brands are faced with many challenges that directly impact their sales goals. Hear how a diverse group of retailers are tackling rising costs through more efficient marketing strategies and walk away with ideas for: 

• Targeting your highest potential audience segments to ensure that advertising efforts are directed towards those most likely to engage and convert 
• Developing a robust content marketing strategy and improving organic visibility with less reliance on paid advertising 
• Investing in loyalty programs to retain existing customers and offering unique referral programs 
• Focusing on the most cost-effective channels based on your target audience

Rachel Kwon

Head of Digital Marketing
Larson Jewelers

See Bio

Stephen Simonis

Chief Revenue Officer
The Beard Club

See Bio

Jamie Braxton

Co-Founder & VP, Marketing & Sales
Nest Oral Care

See Bio

Cathy Lewenberg

CEO
Drizly

See Bio

2 rotations, 25 minutes each

Table 1:  

Moderator: 

Retailer Moderator:

Table 2: Omnichannel, of Course! But How Exactly Do You Bridge Digital and Physical Marketing?

In an era where customer experience and engagement are pivotal, the adoption of an omnichannel approach presents a strategic advantage. By harmonizing online and offline marketing efforts, brands can overcome the challenges of a digital-centric approach, offering a more integrated and impactful customer experience. In this discussion, we’ll explore the crucial role of omnichannel strategies in cutting through the digital noise and establishing deeper customer relationships, sharing insights into how these strategies not only complement your marketing mix but also amplify the various facets of their marketing mix.

Moderator: Aaron Horowitz, Vice President, Business Development, Rise Interactive

Retailer Moderator: 

Table 3: Defining Retail Incrementality & How to Properly Measure it

Retail marketers want to know they are getting incremental value from their advertising investments. But first, are you confident in which type of incrementally makes sense for your brand?

There is no “standard” definition of incrementally - it depends on the retailer, their goals, and how they measure success. The main ways to think about incrementally are additional opportunities or additional performance. We’ll discuss with roundtable participants how to choose the most relevant path to their goals, how to pick a source of truth to measure around, and next steps to achieving incrementality.

Moderator: Paul Valker, Director, US Retail & Commerce / Connexity, a Taboola Company

Retailer Moderator: 

Table 4:  

Moderator: Executive, Bonsai

Retailer Moderator: 

Table 5:  

Moderator: 

Retailer Moderator: 

Table 6:  

Moderator: 

Retailer Moderator: 

Table 7:  

Moderator: 

Retailer Moderator: 

Table 8:  

Moderator: 

Retailer Moderator: 

Aaron Holowitz

Vice President, Business Development
Rise

See Bio

Paul Valker

Director, US Retail & Commerce
Connexity, a Taboola Company

See Bio

From emerging technologies to evolving consumer behaviors, hear how Fanatics is navigating the dynamic affiliate landscape to drive growth and maximize their affiliate partnerships. Discuss ideas around 

• Selecting the right collaborations with influencers and content creators 
• Tracking the performance of affiliate marketing campaigns using advanced analytics to truly maximize ROI 
• Expanding affiliate partnerships beyond traditional publishers to include niche influencers, loyalty programs, and even customers themselves, diversifying reach and increasing brand visibility 
• Determining the accurate attribution of sales and conversions, especially in multi-touchpoint customer journeys

Wade Tonkin

Director, Global Affiliate Marketing
Fanatics

See Bio

AI will completely revolutionize the world of SEO. From better insights on keywords to new bidding strategies, there are endless ways to use AI to help achieve stronger SEO results. Not to mention the time it could save you on writing copy for ads. Are you considering all the practical applications of AI in your role? Join this panel to hear from SEO experts who will discuss: 

• Improving targeting by using AI tools to identify audience patterns and trends across channels 
• Continuing to use AI powered bidding to optimize your campaigns  
• Using technology like ChatGPT to write more persuasive & compelling copy for PPC ads  
• Saving time on keyword search and ad copy while providing more personal ad recommendations for better engagement

Kavita Wright

Executive Director, Online Marketing
Sourcebooks

See Bio

Carolyn Vaccaro

Director, Analytics & Performance Marketing
Windsor Fashions

See Bio

More and more consumers are starting their shopping journey on social and platforms like tiktok and Instagram are taking on google. How can you better take advantage of social search? Hear how one retailer is tackling social and walk through ideas for: 

• Understanding who is using social search and what the types of things they are searching for from How-To's to tutorials
• Looking at how social search is monetized and how you can advertise on platforms like TikTok where customers are now searching for products
• Figuring out which platforms to advertise in, from Instagram to TikTok and Snapchat
• Balancing your social search budget and your tradtional search budget to determine the ideal mix/strategy

Ezra Cohen

Director, eCommerce
Pet Life

See Bio

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. Grab a glass of wine or a cold beer and get ready to make new connections!

Step into the electrifying world of retail innovation at our summer rave-themed kick off cocktail reception. Join fellow retailers and brands for a night of fun house music, vibrant cocktails, and networking opportunities, all set against the backdrop of cutting-edge retail solutions and trends.