eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Kelley Mitchell Price
Kelley Mitchell Price Digital Product Strategy and Global Creative Director IHG
Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses through design.  Kelley helps brands realize the business value of strategic experience design by harmonizing marketing strategies with the design of products, service and content.  Kelley’s unique point-of-view combines digital marketing techniques with innovative creative strategy and design to create experiences that make an impact, lift KPIs, build brands, and grow revenue.

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

2:55 PM Panel Discussion: Using Data To Design Customers Experiences That Encourage The Sale

Retailers are collecting more customer data than they can handle, but how much do they really need and how much of it is actually valuable? Find out how retailers are using data to help them design more relevant, personalized experiences. Discuss how you can: 

Drive your customer towards a specific shopping activity using data
Leverage and redeploy that customer data (purchase data, behavioral data, etc.) to encourage and present purchasing solutions
Redeploy customer data into a specific commerce experience
Understand the critical nature of offering these solutions as mobile is ever present to consumers today