In today's competitive marketplace, the intersection of brand identity and financial performance is more critical than ever. Effective branding can significantly impact a company's bottom line by enhancing marketing ROI, driving sales effectiveness, and fostering customer loyalty. This keynote panel will explore the strategic integration of branding and financial goals, discussing how marketers can leverage brand strength to drive revenue growth, improve profitability, and ultimately achieve sustainable business success. Expect to hear panelists discuss: 

• Bringing budgets and creative together for both brand and performance marketing
• Determining how the two can play off each other and fuel each other
• Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts
• Creating integrated marketing strategies that leverage the strengths of both disciplines