David Lyons

SVP Store Strategy, Operations, & Customer Experience Belk

David Lyons is a senior retail executive with over 15 years of experience leading strategic initiatives that enhance customer experience and drive financial performance. As Senior Vice President of Store Strategy, Operations, and Customer Care at Belk, he leads cross-functional teams to execute innovative solutions that align with business goals, improve operational efficiency, and elevate customer satisfaction.

With deep expertise in strategic planning, organizational development, labor and expense management, and technology adoption, David has led enterprise-wide transformations—including the rollout of task and workforce management systems—and regularly advises C-suite executives on high-impact initiatives. A results-driven leader, he has consistently delivered payroll savings while expanding key omnichannel capabilities such as ship-from-store and buy-online-pick-up-in-store.

Known for fostering collaboration and a culture of accountability, David is passionate about using data and insights to solve complex challenges and shape the future of retail.