Rohit Nathany

Chief Digital Officer Mejuri Inc

Rohit Nathany is Chief Digital Officer at Mejuri, a global direct-to-consumer jewelry brand, where he leads engineering, product management, marketing, and e-commerce growth. With a track record of driving digital transformation and scaling high-growth businesses, he has built and led multidisciplinary teams through pivotal moments of change.

Before joining Mejuri, Rohit spearheaded product and engineering functions at MakeSpace, where he played a key role in orchestrating the company’s merger with a major competitor. At HelloFresh, he joined pre-IPO, establishing new functions that helped accelerate growth. Earlier in his career, he spent several years at Amazon, where he built a new business from the ground up, and managed P&L for the largest category within AmazonFresh.

A strategic leader with deep expertise in technology, digital commerce, and operations, Rohit also advises founders and executives on scaling businesses, digital strategy, and technology-driven innovation.

Main Day Two: Wednesday, August 13

11:00 AM Keynote Panel Discussion: The Traditional Marketing Funnel is Dead, Long Live the Funnel! Following New Non-Linear Customer Journey

The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:

  • Embracing a holistic view of the customer journey that recognizes multiple touchpoints and interactions beyond traditional linear funnels
  • Leveraging data analytics to understand customer behavior and preferences, allowing for personalized marketing strategies at every stage of the journey
  • Implementing agile marketing tactics that adapt to real-time feedback and changing customer needs, fostering deeper engagement and loyalty
  • Utilizing integrated marketing channels to create cohesive experiences, ensuring consistent messaging and branding across all platforms

Check out the incredible speaker line-up to see who will be joining Rohit.

Download The Latest Agenda